The Palme d’Or is the ultimate symbol of the Cannes Film Festival, yearly awarded to the best film in the official selection. This year the legendary trophy annually crafted in the Chopard workshops since 1998 takes on a new meaning by appearing for the very first time in ‘Fairmined’ certified gold. This innovation is part of The Journey to Sustainable Luxury, the initiative launched by Chopard and Eco-Age at the 66th Cannes Festival, aimed at promoting sustainable development within the luxury industry.
In creating the Palme d’Or from ‘Fairmined’ gold, sustainable luxury has truly been placed on a world stage, highlighting the importance of artisanal skills at the very beginning of the supply chain. For the first time ever, the Palme d’Or will represent not only the very highest standards of film production but ethical gold production as well.
The Palme d’Or joins the new Haute Joaillerie creations grouped within the Green Carpet Collection. At the latest Golden Globes ceremony, Cate Blanchett, who won the Best Actress Award, wore diamond earrings from this collection. Other stunning creations are gradually emerging, such as the L.U.C Tourbillon QF Fairmined watch, the first watch in the world made of ‘Fairmined’ gold, recently unveiled at the Baselworld watch and jewellery show.
Making such a prestigious trophy in ‘Fairmined’ gold represents a crucial stage in Chopard’s ongoing Journey. “I am proud and happy that the Palme d’Or which I redesigned 16 years ago should be made of traceable gold mined in a manner respectful of human beings and the environment” said Caroline Scheufele, co-president of Chopard.