CHOPARD ANNOUNCES ITS SUPPORT FOR THE GREEN CARPET FASHION AWARDS, ITALIA

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THE LUXURY JEWELLERY BRAND REVEALS THE FAIRMINED GOLD STATUETTE, TO BE GIVEN TO EACH OF THE WINNERS

LAST PRODUCER OF SEA SILK IN THE WORLD, CHIARA VIGO ANNOUNCED AS THE RECIPIENT OF THE ARTISANAL LAUREATE AWARD 2017

From left to right: Colin Firth, Pierpaolo Piccioli, Isabeli Fontana, Alberta Ferretti, Livia Firth, Carlo Capasa, Sara Maino, Caroline Scheufele, Stefano Sassi, Francesco Carrozini

POMEGRANATES, POETRY AND SYMBOLISM CAPTURED IN CHOPARD’S BEAUTIFUL GREEN CARPET FASHION AWARD CRAFTED FROM

RESPONSIBLY-SOURCED CERTIFIED FAIRMINED GOLD

Bee Shaffer & Francesco Carrozini, Alberta Ferretti, Isabeli Fontana, Laura Harrier, Alycia Debnam Carey, Pierpaolo Piccioli, Colin Firth and many more joined Caroline Scheufele, Co-President, Chopard, Livia Firth, Founder and Creative Director of Eco-Age, and Carlo Capasa, Chairman, Camera Nazionale della Moda Italiana (CNMI), at a private lunch in Venice, to reveal the beautiful statuette designed by Chopard specifically for The Green Carpet Fashion Awards, Italia, and to celebrate The Journey to Sustainable Luxury – Chopard’s long term commitment to ethical and sustainable business.

Revealed for the very first time at the lunch, the award features the highly symbolic pomegranate, and is crafted from responsibly-sourced gold certified Fairmined*, extracted by artisanal and small-scale miners as part of Chopard’s Journey to Sustainable Luxury.

Also announced at the event was the first ever recipient of one of the treasured awards. Chiara Vigo will receive the Green Carpet Fashion Awards Artisanal Laureate 2017 at La Scala event in Milan on September 24th.  She is thought to be the last of her generation to make the incredible sea silk, known as Bisso. A true symbol of Made In Italy, she is thought to be the only person left to harvest the precious sea silk, spin it and make it shine like gold. Video available here.

“Designing the award was an honour that would be impossible to pass up,” said Caroline Scheufele, Co-President and Creative Director, Chopard. “These awards are closely aligned with our values at Chopard, especially with the Journey to Sustainable Luxury and the celebration of the artisans involved in all levels of our supply chains. It was only right that the statuette should reflect the values at the heart of the event.”

“The Green Carpet Fashion Awards, Italia will shine a spotlight on the people behind the scenes in the fashion industry, celebrating the talent of artisan mills and Italian innovation. Chopard has been working for many years on supporting and protecting the people in their supply chains – which made them a perfect partner to produce the awards (from Fairmined gold of course!)”. Livia Firth, Founder and Creative Director, Eco-Age.

“It’s wonderful having Chopard as a partner of our event, together with Livia, who does incredible work for sustainability with Eco-Age. We are very proud to launch this project that involves all the associates of CNMI, because sustainability is one of the key pillars of our strategy. This is the first edition of the Green Carpet Fashion Awards and it represents the energy of the beginning of a journey that we hope that be long and productive. The pomegranate and the woman featured in the award epitomize the symbol of the beginning of everything”, Carlo Capasa, Chairman, CNMI.

Explaining the theme of the evening Patrick Kinmonth said,

“When looking for something that might lend an appropriate poetry, symbolism and beauty to The Green Carpet Fashion Awards, Italia, we arrived at the idea of a pomegranate. Some believe it to be the fruit of knowledge in the garden of Eden, while others praise it for its diverse uses…. from permanent black ink, thanks to its tannin-rich skin, to the medicinal properties of its peel, pulp and seeds. For us it represents imaginative abundance together with indisputable beauty, inventive usefulness and sustainability”.

The unique awards will be given to exceptional artisans, mills, producers and brands at the inaugural awards ceremony on September 24th at Teatro alla Scala during Milan Fashion Week.