In 2012, Eco-Age started working with luxury watch and jewellery company Chopard to launch a multi-year programme – The Journey to Sustainable Luxury.
The unique partnership with Chopard saw the launch of its journey to sustainable luxury by forging a philanthropic relationship with South America’s most influential mining NGO, the Alliance for Responsible Mining (ARM).
Working alongside ARM, Eco-Age with Chopard has begun to transform the lives of artisanal gold miners in small, remote South American community mines in Colombia and Bolivia, providing social welfare, education and training, whilst protecting the natural resources and wildlife habitats they depend on.
The culmination of the first stage of our journey saw Chopard create a Green Carpet Collection of High Jewellery launched in May 2013 at the Cannes Film Festival with Fairmined Gold from the South American mines and diamonds from RJC certified suppliers. At The Venice Film Festival in September 2013 further pieces of the Green Carpet Collection were launched.
In January 2014 Cate Blanchett won Best Actress at the Golden Globes wearing a pair of stunning earrings from Chopard’s Green Carpet Collection of High Jewellery.
In Cannes 2014 we premiered the first ever Cannes Palme d’Or made from Fairmined gold. In May 2014, Baselworld saw the launch of a world first – the L.U.C. Tourbillon watch made with Fairmined gold and premiered by Colin Firth. The Palme d’Or is the ultimate symbol of the Cannes Film Festival, yearly awarded to the best film in the official selection. During the 2014 festival, the legendary trophy annually crafted in the Chopard workshops since 1998 was made for the very first time in Fairmined gold.
In May 2015, inspired by the design of the prestigious award, Chopard Co-President Caroline Scheufele launched its first diffusion line in Fairmined gold paying tribute to the precious filmmaking symbol. We are now working with Chopard to deepen the Fairmined gold story and developing other supply chain initiatives.
In 2015, Livia Firth, Caroline Scheufele, and Stephen Dunbar-Johnson, President, International, New York Times Company, hosted the first Eco-Age Futures Roundtable in the stunning surroundings of the US Embassy’s Hôtel Talleyrand, in Paris in the very room where The Marshall Plan was conceived and developed.
The aim was to identify solutions and forge partnerships and strategies for the future of the industry – throughout the supply chain. The focus was on three crucial topics currently facing the jewellery and watch industry. Delegates, represented large and small scale mining in diamonds, gold and coloured gemstones, refiners, independent thought leaders and jewellers, as well as mining gemmological and overall jewellery industry bodies, all at board level.
The second industry leading Chopard Eco-Age Futures Roundtable was on the first day of the International New York Times Luxury Conference 2016, in Versailles, with Livia Firth, Caroline Scheufele and Stephen Dunbar-Johnson President of the International New York Times. Again the roundtable brought together leading industry professionals in a highly constructive and energetic debate, to further build sustainable solutions in the jewellery and mining industry.
Caroline Scheufele said: ‘CEOs and leaders across the supply chain need to champion sustainability and social justice as an imperative. These roundtables are real drivers of change’
As a result of these commitments by Chopard, Caroline Scheufele, Co-President and Artistic Director, received the United Nations Fashion 4 Development (F4D) award by Her Excellency the First Lady of Colombia, for her services to the community of gold mine workers in the country.