Erdem Moralioglu, the London-based designer, worked alongside Eco-Age to create The London 2015 Green Carpet Collection by ERDEM, his first complete collection in accordance with the GCC® Brandmark criteria.
The collection was produced using reused, surplus or sustainably certified materials, creating 12 looks that capture Erdem’s signature style of versatile yet powerful femininity.
The GCC® took over London Fashion Week 2015 for the third year running with an exclusive launch event at The Wallace Collection. For the first time, Mercedes-Benz became an official event partner. The partnership with The Green Carpet Challenge®, which coincides with the 20th anniversary of Mercedes-Benz’s fashion engagement, was a natural fit with the luxury car brand that puts sustainability at the core of its business.
The collection retailed exclusively in Erdem’s flagship store, Barneys and online.