A collaboration with Gucci in January 2013 saw the launch of The GCC Gucci Luxury Handbag Collection.
This was the culmination of nearly two years of hard work transforming Gucci’s supply chain to procure sustainably produced leather from the Brazilian Amazon. This was the first luxury leather collection by any luxury goods brand, which was sourced from The Rainforest Alliance certified cattle ranches and the first with zero-deforestation certified leather.
We worked hand in hand with two of the world’s largest NGOs, The Rainforest Alliance and The National Wildlife Federation. This was the first time any NGO had endorsed a luxury goods company.