In October 2015, Eco-Age announced its first partnership with a high street giant.
Eco-Age partnered with Marks and Spencer to help them define the market leading attributes of their Plan A for the consumer and to create a powerful communications strategy that connects this with the customer. Eco-Age also focussed on the creation of a sustainable collection and its launch.
M&S launched its Plan A programme back in 2007, to help protect the planet by sourcing responsibly, reducing waste and helping local communities. Today, M&S has embedded ethical and sustainable values deeper, not only in the supply chain, but also into the company culture and its values.
For Spring 2016, Livia worked with the M&S Womenswear team to create a timeless collection – three dresses and two separates – which follow her philosophy of beautiful well-made clothes that will last a life time. All the clothing has attributes that make it Plan A accredited having been made in M&S eco factories, using sustainable raw materials such as recycled polyester and cotton from the Better Cotton Initiative.
Previously, for Autumn 2015, Livia worked to put together The Edit, a capsule wardrobe to meet the working woman’s needs, all taken from the retailer’s existing Autumn clothing collections. Each item represents one or more examples of M&S working with integrity, from being made in a specifically accredited factory, to being made of sustainably sourced fabrics.
This new partnership marks a commitment to highlight consistently products made with integrity, demonstrating that style and integrity fit perfectly together.
The latest collaboration saw us work with a leather supply chain in Brazil. Eco-Age travelled to visit the ranches to understand the barriers and challenges. Working first hand with the people on the ground gave us a real insight into what is being done and what more there is to do.