The Eco-Age partnership with M&S began in October 2015. Our goal is to help them define the market leading attributes of their Plan A and to curate a powerful communications strategy that connects this with the customer. This venture is the first partnership that Eco-Age has forged with a high street giant.
M&S launched its Plan A programme back in 2007, to help protect the planet by sourcing responsibly, reducing waste and helping local communities. Today, M&S has embedded ethical and sustainable values deeper, not only in the supply chain, but also into the company culture and its values.
INITIATIVES AND ACTIVITIES
M&S engaged Eco-Age to define the market leading attributes of Plan A for the consumer and internal audiences. Embedded in the contractual relationship was the validation of the M&S supply chain using the GCC® methodology developed by Eco- Age.
An example of this pioneering project developed with M&S was the analysis of a bespoke leather supply chain in Brazil, to highlight the issues of deforestation and the impact of this on cattle ranching in the Matto Grosso region of Brazil. Eco-Age’s team travelled to visit the ranches and a NGO project on the ground developed with JBS, the largest meat processing company in the world, working first hand to understand the enormous barriers and challenges in impacting the leather supply chain. The leather was used in a luxe leather bag collection launched by M&S and Livia Firth in February 2016.
During the collaboration, Eco-Age has supported M&S at high profile, media attractive events and initiatives. For example, Livia Firth closed the Bloomberg Good Business Conference with Mike Barry, Director, Plan A in London in November 2015. Later, in December 2015, during the 2015 UN Climate Change Conference (COP21) in Paris, Eco-Age honoured Marc Bolland, CEO, Marks and Spencer, with the GCC® Global Leaders of Change Award. The award recognises transformational business leadership in ethical and sustainable development.
This project was the pivotal moment that the high street retailer understood the impact of communicating purpose with its market-leading Plan A sustainability initiative with the consumer.