In September 2013 the GCC® partnered with the renowned luxury online retailer NET-A-PORTER.COM and The Global Fund, to create an exclusive capsule collection. Five of Britain’s top designers were chosen personally to take part by Anna Wintour and Livia Firth: Christopher Bailey, Victoria Beckham, Christopher Kane, Erdem and Roland Mouret.
This was a breakthrough moment in global fashion, as none of the designers or brands had previously embraced a sustainable vision in their collections.
Exclusively retailed through Net-a-Porter, the Green Carpet Collection was an immediate sell out.
The capsule collection was unveiled during London Fashion Week in September 2013 at an exclusive event at Apsley House.
This event was co-hosted by Anna Wintour, Natalie Massenet and Livia Firth, who were joined by key influencers in global fashion, design, the arts, government and international aid.