As a member of Fashion Tech Lab (FTL) advisory board, Livia Firth, Founder and Creative Director of Eco-Age, was in Paris last night to support the launch of the FTL movement.
The entire global fashion industry gathered on October 2nd, 2017 at the Google Arts & Culture Lab in Paris to celebrate the launch of Fashion Tech Lab (FTL), a movement designed to empower and accelerate the fashion industry towards a more innovative and sustainable future. With partnerships such as this, FTL and Google Arts & Culture drive innovation and push the boundaries of technology in culture and fashion.
Miroslava Duma and Stella McCartney hosted an evening cocktail in celebration of the industry-wide launch of Miroslava’s disruptive new umbrella platform, Fashion Tech Lab, bringing the most innovative technologies to Paris from all over the world, including Silicon Valley and Europe.
Motivated by the shared vision to bridge fashion, technology, and the science of sustainability, FTL showcased 7 truly revolutionary technologies, including BIONIC yarn, Bolt Threads spider silk, above-ground Diamond Foundry diamonds, Mint Materials peppermint antimicrobial treatment, Osomtex upcycled yarn, Vitrolabs stem-cell engineered leather, and Worn Again cotton and polyester recycling process.
Over 400 guests from the worlds of fashion, investment, technology, and sustainability attended, including members of FTL Advisory board Carmen Busquets, Diane Von Furstenberg, Livia Firth, Alexandre Arnault (Rimowa), Diego Della Valle (Tod’s), mentors Ian Rogers (LVMH), Caroline Rush (British Fashion Council), Burak Cakmak (Parsons School of Design), art director and producer Alexandre de Betak, philanthropist Natalia Vodianova and creative business consultant Julie Gilhart.
FTL’s Chief Creative Curator Delfina Delettrez Fendi lent her unique, elegant, and innovative aesthetic to interpret the groundbreaking technologies within the Impossible Laboratory of the Future, custom designed by Bureau Betak. The 65-square meter interactive screen at The Google Arts & Culture Lab showcased custom 3D rendered content, giving an unprecedented glimpse into the ecosystem of each of the technologies and their unique problem solving capabilities.
Stella McCartney’s presence and involvement in the event signified the beginning of her long-term partnership with FTL, and also celebrated her appointment to the FTL Advisory Board. She joins Carmen Busquets, fashion-tech entrepreneur and investor (Net-a-Porter, Moda Operandi, Farfetch, Lyst, Maiyet); Diane Von Furstenberg, iconic designer and Chairwoman of the Council of Fashion Designers of America; Livia Firth, eco-fashion activist and founder and Creative Director of EcoAge; Diego Della Valle, Chairman and CEO of Tod’s Group; Alexandre Arnault, Co-CEO of Rimowa; entrepreneur, Stanford lecturer, philanthropist and NYT bestselling author Laura Arrillaga-Andreessen; media executive and investor Austin Hearst; and philanthropist and fashion designer Gabriela Hearst.
FTL will continue to drive the new movement to bring about social change through its multiple platforms, including the recently launched www.ftlab.com and other global events and key initiatives.