Emma Watson and The Press Tour

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We have been so proud to support and work with Emma Watson on her press tour for Beauty and the Beast, where she proved that every red carpet appearance can truly marry ethics and aesthetics.

Emma Watson, who stars as Belle, finished the press tour in style, wearing a stunning Dior dress. She hosted a special event where she shared her love of books with children from The NY Film Society for Kids, along with a screening of the new Disney film.

This special piece, validated by Eco-Age, was created in Dior ateliers by Maria Grazia Chiuri, Artistic Director at Christian Dior.

Eco-Age worked with Dior to source sustainable fabric options for this project. The silk used for the dress and cape is organic GOTS certified – a standard that guarantees the highest environmental and social standards throughout production and at every step of the way.

Over the four-week tour, Emma’s looks were highlighted through a dedicated Instagram account @the_press_tour and included bespoke sustainable pieces by Givenchy, Phillip Lim, Louis Vuitton, Emilia Wickstead and Elie Saab, who all collaborated with Eco-Age for this special project.

We look forward to working on another press tour soon, with more brands, big and small, to tell their beautiful stories.

Custom Givenchy mega bow dress crafted from certified organic silk. Bottletop clutch bag made from zero-deforestation, Amazonian leather; developed by Eco-Age in partnership with The Rainforest Alliance and The National Wildlife Federation. It also features re-purposed metal tabs.

Custom Phillip Lim, made frrom responsibly-sourced FSC (Forest Stewardship Certified) viscose, and Oeko-Tex 100 certified biodegradable acetate yarn.

Bespoke Emilia Wickstead structural, off-the-shoulder gown with inverted pleat train. The gown is made from end-of-line fabric sourced from a family-run, London business specialising in couture fabrics, and produced in Italy. These unwanted fabric pieces have been given a new lease of life; often irregular quantities of surplus or end-of-line fabrics cannot be sold and are destroyed. This piece was created in Emilia Wickstead’s London atelier, by an all-female team.

Custom Elie Saab gown crafted from left-over fabric from a previous Elie Saab Haute Couture collection. The dress is made from 15 metres of tulle, embroidered with silk thread, sequins, beads and stones, five metres of illusion tulle and four metres of crepe georgette silk. 

Custom Louis Vuitton dress designed by Nicolas Ghesquire. The dress fabric is Newlife recycled polyester, created from used plastic bottles. These are sourced, mechanically processed and spun into yarns in Italy, with a fully traceable supply chain. This saves energy and reduces CO2 emissions compared to creating brand new polyester fibre. The arm band was created in a carbon-neutral mill.

For the March main fashion story with Emma Watson, ELLE UK worked closely with Eco-Age. The goal was to showcase brands that are reducing the impact they have on people and the planet, including vintage clothing, which has a huge role to play in reducing the fashion industry’s global footprint. Each of the brands featured in the shoot were assessed against Eco-Age’s GCC Principles for Sustainable Excellence, which address a range of social and environmental impacts typically caused by the fashion industry.