Milan Fashion Week – The good and the great brought star power to fashion’s drive to sustainability as they joined Carlo Capasa, Chairman Camera Nazionale della Moda Italiana (CNMI) and Livia Firth, Founder and Creative Director, Eco-Age for the inaugural Green Carpet Fashion Awards, Italia.
Guests walked the iconic green carpet (made from recycled fishing nets and old carpets by ECONYL), many wearing sustainable looks especially for the occasion.
ELSA HOSK IN ALBERTA FERRETTI
Elsa Hosk wearing a breath taking @albertaferrettiofficial gown for the #GreenCarpetChallenge, created from certified organic silk chiffon, which was produced in a weaving mill in Como, Italy, with a history, tradition and experience stretching over almost a century. The gown features lace detailing from factory deadstock which was hand-dyed. The zips have been reused from old samples to ensure nothing goes to waste.
ZOE SALDANA IN GIORGIO ARMANI PRIVÉ
Zoe Saldana wearing a timeless Giorgio Armani Privé look for the #GreenCarpetChallenge. The 100% silk dress was handmade in Italy and was selected from the @GiorgioArmani archives.
DAKOTA JOHNSON IN GUCCI
Dakota Johnson wearing a @Gucci black organic silk tulle dress with Swarovski crystals and recycled brass embroidered cups for the #GreenCarpetChallenge. Swarovski crystal embroideries were also featured on the straps, bodice, belt and skirt. The black organic silk tulle clutch features a feline closure in recycled brass with lead-free metal hardware, plated with RJC-CoC certified gold while the black organic silk platform shoes are made from natural cork and recycled plastic. The components were selected for their low impact and low chemical properties, using recycled metal accessories, Italian vegetable tanned soles and insoles made with FSC certified cellulose and recycled polyester yarn.
KASIA SMUTNIAK IN FENDI
Kasia Smutniak wearing @fendi for the #GreenCarpetChallenge. The materials from this look have been selected from the FENDI archives so that no new materials have been produced. This look from the SS18 Collection is made from cotton drill from the FENDI Men’s fabrics archive, and tulle from the Women’s fabrics archive.
NICOLETTA ROMANOFF IN ERMANNO SCERVINO
Nicoletta Romanoff wearing an @ermannoscervino dress for the #GreenCarpetChallenge crafted from the highest quality GOTS certified organic silk, with carved embroidery. The dress was exquisitely created by four Italian premières over more than a week in the Ermanno Scervino atelier in Florence. The carved embroidery is a handmade technique also known as Guipure. This kind of embroidery became very popular in Italy between the XVI and XVII centuries, and was originally used for trousseaus and linen. The hills around Florence have been famous since the beginning of the twentieth century for this kind of production, and this great handmade know how was one of the main reasons that convinced Ermanno Scervino to open his headquarters in this area.
CALU RIVERO IN LAURA STRAMBI
Calu Rivero wearing @laurastrambi for the #GreenCarpetChallenge. Dress made from an Italian silk and Newlife jacquard with exclusive Laura Strambi’s design. Newlife is a completely Italian recycled polyester, created from used PET plastic bottles. These are sourced, mechanically processed and spun into yarns in Italy, with a fully traceable supply chain. This saves energy and reduces CO2 emissions compared to creating brand new polyester fibre.
CARA TAYLOR IN MAX MARA
Cara Taylor wearing a beautiful @maxmara for the #GreenCarpetChallenge look, made of their world-renowned camel hair fabric, sourced from the Alashan region of Inner Mongolia. Once a year, in late spring, camel hair is harvested by collecting the fibre as it sheds naturally from camels during their six-to-eight-week moult. Each camel produces about five pounds of hair per year. The fibre is hand harvested by “trailers” that follow the camels during moulting season and collect the fallen hair along the trails. Only this fibre is used in the creation of @maxmara’s fabric, as it guarantees the best quality and the lowest impact on the animals’ life. The thread, label, and zip for this look are all made from recycled polyester.
AMBER VALLETTA IN MISSONI
Amber Valletta wearing a @missoni for the #GreenCarpetChallenge look which incorporates intricate hand embroidery, and bustier boning upcycled from an old dress – a perfect way to reuse materials that could otherwise be forgotten or even end up in landfill. The Italian produced silk base is certified GOTS organic, with a zip made from recycled polyester.
MATILDA DE ANGELIS IN MIU MIU
Matilda de Angelis wearing a stunning @miumiu gown for the #GreenCarpetChallenge crafted from GOTS certified organic silk crepe satin, produced and finished in Italy. The dress is embellished with certified Swarovski Advanced Elements lead-free crystals, ensuring a responsibly made look with minimal impact.
JASMINE TRINCA IN PRADA
Jasmine Trinca wearing @prada for the #GreenCarpetChallenge. This look has been made using the highest quality Italian produced silk, featuring certified organic silk organdie, lead-free Swarovski crystals and flower embroideries created out of silk offcuts from the cutting process, showing that all materials can be used in beautiful ways.
KAROLINA KURKOVA IN SALVATORE FERRAGAMO
Karolina Kurkova wearing @ferragamo for the #GreenCarpetChallenge, a dress embroidered with floral applications with the lead-free advanced crystals from Swarowski, used to give light and emphasize the flower embroidery. The outfit was made of silk organza woven and printed with GOTS certified fibers, produced according to biological agriculture criteria, and Orange Fiber fabric, the company @orangefiberbrand extract the citrus cellulose to create the sustainable yarn. Created for the occasion, the accessories – a handbag model from the Museo Salvatore Ferragamo collection, and a pair of “F” wedge sandals – were also made of the innovative material, which had already been the protagonist of the Ferragamo Orange Fiber Collection.
GISELE BÜNDCHEN Eco Laureate Awardee
IN STELLA MCCARTNEY
In a Bespoke emerald green goddess gown by Stella McCartney for the Green Carpet Challenge crafted from sustainably sourced viscose from sustainably certified forests in Sweden.
ARIZONA MUSE IN STELLA MCCARTNEY
Arizona Muse in a bespoke print gown with handmade lace detailing by @StellaMcCartney for the #GreenCarpetChallenge, crafted from recycled archival print fabrics.
The Mimosa print fabric was Made in Italy, and was originally from Summer 2008 collection. Made of GOTS Certified Organic Silk from German and Italian fabric mills.
The Flower print, originally from Spring 2008 collection, was made of 100% GOTS Certified Organic silk.
EVA RICCOBONO IN TRUSSARDI
Eva Riccobono @evariccobono wearing a stunning @trussardi for the #GreenCarpetChallenge gown made from organic Italian silk, featuring @Piñatex, a natural leather alternative made from unwanted pineapple leaves, which are the by-product of the pineapple harvest meaning that no extra land, water, fertilizers or pesticides are needed to produce them. Piñatex provides a new, additional income for farmers while creating a vibrant new industry for pineapple growing countries.
To complete this GCC look, the shoes and bag have also been made from Piñatex, for a truly sustainable look.
VITTORIA PUCCINI IN VALENTINO
Vittoria Puccini wearing a dress @Maisonvalentino for the #GreenCarpetChallenge created using Italian end-of-line upcycled taffetas silk and certified organic silk lining. The metal components have been reclaimed, and covered with silk offcuts. The dress, entirely created by the petites mains of the Atelier Valentino embodies the artisanal Couture values of the Maison. The four Premières, that lead the Ateliers, translate the Italian savoir-faire in Haute Couture, through special techniques that merge together tradition and innovation.
XENIA TCHOUMITCHEVA IN TOD’S
Xenia Tchoumitcheva wearing @TODS for the #GreenCarpetChallenge. This piece has been created from unused archive leather that was originally used to research and test terracotta dye colours. This leather has been reworked and upcycled into a simple sheath dress.
CATRINEL MARLON IN STELLA JEAN
Catrinel Marlon wearing @stellajeanltd for the #GreenCarpetChallenge. This incredible look is made from entirely natural materials, which have been hand painted and hand embroidered by an Umbrian artist. The cagette clutch has also been crafted from recovered papers and made in Haiti.
MATILDE RASTELLI IN PUCCI
Matilde Rastelli wearing an archive @emiliopucci dress. Bringing out pieces from the archives for events is a wonderful way to be more sustainable through not using new materials, but it also allows stunning pieces to continue to be worn, appreciated, and admired.
KIKI WILLEMS IN MARNI
Kiki Willems wearing @marni for the #GreenCarpetChallenge, in a stunning look which is made from certified organic silk in many guises – delicate silk crêpe, silk faille, and luxurious crêpe satin. These Italian fabrics have all been certified by Global Organic Textile Exchange (GOTS), which is the world’s leading processing standard for textiles made from organic fibres. GOTS defines high-level environmental criteria along the entire organic textiles supply chain and requires compliance with social criteria as well.
DOINA COIBANU IN ANTONIO BERARDI
Doina Coibanu wearing @AntonioBerardi for the #GreenCarpetChallenge. This look has been made by recycling a vintage Bernardi toile, and is made from antique Italian tulle, and vintage Swarovski crystals which were housed in the Antonio Bernardi design rooms for 15 years.
MALGOSIA BELA IN AGNONA
Malgosia Bela wearing a beautiful @agnonaofficial dress for the #GreenCarpetChallenge. The cashmere is sourced from Mongolia and entirely processed (washed, combed, woven, teased) in a wool mill in Trivero, Italy. The mill has been running since the 1930s and is close to becoming self-sufficient thanks to its investments in renewable energy.