Gisele Bündchen and Livia Firth Turn The Met Gala Green

Green Carpet Challenge | Our News

At Eco-Age, we know the power of the red carpet, and The Met Gala is the biggest red carpet moment in the fashion calendar. The first Monday in May is one of our favourite times of year and has seen some of our most powerful Green Carpet Challenge moments, from Emma Watson in 2016 wearing a multi-functional look by Calvin Klein made from recycled plastic bottles, to Emily Blunt, who wore a daring black Carolina Herrera gown, made with vintage 1960’s Italian black wool with a vintage 1940’s French black silk chiffon lining in 2013.

This year, we were honoured to collaborate with two designers who are both true pioneers in sustainable fashion- global fashion house Stella McCartney and an independent Italian fashion designer Laura Strambi.

Gisele Bündchen, host of the gala, and passionate environmental activist modelled Stella’s incredible design, with the help of her equally passionate stylist, Evet Sanchez.

Thank you to everyone who has helped us once again turn the red carpet green!

Gisele Bündchen Wears Stella McCartney For The GCC

Gisele Bündchen in a bespoke pewter embroidered cutout gown by Stella McCartney for the Green Carpet Challenge. Crafted from certified organic silk featuring all over glass bead embroidery.

Livia Firth Wears Laura Strambi For The GCC

The bespoke gown was designed and created by Italian brand Laura Strambi, made from Piñatex™, a natural leather alternative made from unwanted pineapple leaves. Piñatex fibres are the by-product of the pineapple harvest in the Philippines, no extra land, water, fertilizers or pesticides are required to produce them.
Piñatex provides a new, additional income for farmers while creating a vibrant new industry for pineapple growing countries. No pineapples were harmed in the making of this dress!

Jewellery by Chopard, who became the first watch and luxury jewellery company to support and enable gold mining communities to reach Fairmined certification and provide training, social welfare and environmental support, through their pioneering sustainability programme, “The Journey to Sustainable Luxury”.