The Green Carpet Challenge (GCC)
The Green Carpet Challenge® (GCC), the GCC Brandmark and Eco-Age Futures, are our unique and powerful channels of communication. The GCC is our world-renowned communications arm. It is a dynamic platform, pairing glamour and ethics to raise the profile of sustainability, ethics and social welfare
Working with A-list designers and globally recognised celebrities, the GCC catapults sustainable style into the spotlight at the world’s most high profile events.
From the Golden Globes to the Cannes Film Festival, the GCC collaborates with iconic design houses to win widespread critical acclaim and international media attention.