Cristina Tajani, Carlo Capasa, Livia Firth, Ivan Scalfarotto
Milan, September 20th – Carlo Capasa (Chairman, Camera Nazionale della Moda Italiana), Livia Firth (Founder and Creative Director of Eco-Age), Ivan Scalfarotto (Deputy Minister, Ministry of Economic Development) and Cristina Tajani (City Counsellor for Labour Policies, Production Activities, Fashion and Design) today unveiled the star studded programme for the Sustainable Fashion Awards – the night that the fashion world will unite to celebrate total provenance and sustainable innovation. Also revealed was the beautiful garden in the La Scala square which will be centre stage at the awards on September 24th.
The Green Carpet Fashion Awards, centred on the Made in Italy supply chain, will put sustainability – arguably the most important quality for humankind – at the heart of fashion.
Their focus on environmental and social sustainability (Total Sustainability) will bring together Italy’s greatest designers, luxury design houses, the most innovative companies and emerging designers in the same ceremony for the first time.
The square of La Scala will be transformed into a magical garden and will feature a huge green carpet made from Aquafil, a yarn made from recycled fishing nets and carpets by Econyl.
Gisele Bündchen in Stella McCartney for the GCC at the 2017 Met Ball
The Brazilian model and activist Gisele Bündchen will be the winner of the first ever Eco Laureate award in partnership with Vogue Italia in recognition of how she has always used her platform to promote not just environmental causes, but also solutions. Her work, especially on the preservation of the Amazon biome in her native Brazil, has helped to change the cultural conversation across the globe.
Alessandro Cattelan, one of Italy’s most loved TV presenter, will host the night at La Scala – with the best of the world of fashion and movie acting as presenters for 11 awards.
The recipients will be revealed on the night and will receive the beautiful statuette produced by Chopard in responsibly-sourced gold, certified Fairmined (the awards were revealed in Venice on September 1st).
Hon. Ivan Scalfarotto, Deputy Minister, Ministry of Economic Development said: “I am particularly proud that the Italian Government, through the Ministry of Economic Development, decided to support this very important initiative. I am strongly convinced that “Made in Italy” should be synonymous, at the global level, with sustainability. We owe it to the planet, to future generations and to a market that is becoming increa-singly sensitive on this matter. The challenges of globalization are putting us in the position to be not just competitive but also sustainable: for our fashion industry being recognized worldwide as environmentally and socially sustainable is therefore both a strategic goal and an ethical obligation.”
“An international oriented appointment such as the Green Carpet, at the core of fashion week, demonstrates how Milan, its fairs and the entire Made in Italy has found the ability to be an international reference point even on emerging issues such as sustainability in fashion.” commented the City Counsellor for Labour Policies, Production Activities, Fashion and Design, Cristina Tajani. “What we have accomplished in this edition, from the unification of calendars through the events spread in the city of Milano XL to the Green Carpet are only the first act of a wider strategy to promote Italian know-how that will continue in the upcoming editions of fashion week to make Milan the stage of Made in Italy.”
Carlo Capasa, Chairman of Camera Nazionale della Moda Italiana, said: “This event affirms sustainability as one of the pillar of the strategy of Camera Nazionale della Moda Italiana. Our path started in 2012 with the publication of the Sustainability Manifesto and then with the publication of the Chemicals Guidelines and Retail Guidelines, in addition to the project realized with UniCredit to fund the sustainable conversion of the supply chain. We are currently working on the guidelines for the processes, the circular economy, social sustainability and sustainable supply, with the aim of completing the road map by 2020.
The Green Carpet Fashion Awards Italia will bring together on sustainability the major brands, the new talents and the excellence of the chain. The event will be a way of telling the tradition and innovation of Made in Italy, which makes us world leaders and it will also be an opportunity to spread some fundamental values for the future of humanity and the culture of sustainability.”