THE GREEN CARPET FASHION AWARDS ITALIA 2017

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Photo: Carlo Capasa, Chairman of CNMI, Livia Firth,  Founder and Creative director of Eco-Age, Michele Scannavini, President of ITA

CAMERA NAZIONALE DELLA MODA ITALIANA AND ECO-AGE TO DELIVER A WORLD FIRST

THE GREEN CARPET FASHION AWARDS ITALIA* 2017

THE FIRST GLOBAL FASHION AWARDS BUILT ON SUSTAINABLE VALUES

MILAN, 22 February 2017

Camera Nazionale della Moda Italiana (CNMI), in collaboration with Eco-Age, and with the support of the Ministry of Economic Development (MISE), the Italian Trade Agency (ITA) and the patronage of the Municipality of Milan, today announced the world’s first Green Carpet Fashion Awards, Italia 2017, which are built on sustainable values.

The awards will be held at the iconic Teatro alla Scala, Milan on 24 September 2017, during Milan Women’s Fashion Week and will feature major brands such as Fendi, Giorgio Armani, Gucci, Prada and Valentino as well as emerging designers, whose vision and creativity represent the future of fashion.

A new emerging designers competition has been created specifically for the Green Carpet Fashion Awards, Italia* 2017. Featuring a prestigious international panel of industry experts, entrance will be via a bespoke digital platform. The competition will launch in March 2017.

Carlo Calenda, Minister of Economic Development for Italy, said: “Italy’s unique position as a centre of artisanal skills and handcrafting excellence, combined with design, manufacturing and production leadership has for too long been assailed by cheap imports and manufacturing off-shore. What is now clear, to differentiate brand ‘Made in Italy’, will be the quality of our design and unparalleled skills of our people. These are our sustainable values which we need to nurture and ensure they encompass all that we do – this will uniquely differentiate Italy in the eyes of the world”.

Carlo Capasa, Chairman of CNMI, said: “Sustainability is the central pillar of CNMI’s vision of fashion for Italy. In the last few years we have worked on plans with a number of leading fashion brands to make Italy a global leader in this industry. This celebratory event will present that vision to the world in a highly innovative and contemporary fusion of glamour and creativity that’s uniquely Italian.”

Livia Firth, Founder and Creative Director of Eco-Age, said: “This is what sustainability is – Italy is the steward of a unique design heritage, of which I have always been supremely proud. But this must now be developed and built on the values of environmental protection and social justice in our supply chains, which will uniquely allow Italy to be the added value designer and manufacturer on the global fashion stage.”

* The ‘Green Carpet Fashion Awards’ was created by Eco Age Limited and the world’s first ‘Green Carpet Fashion Awards, Italia’ were developed by Eco-Age in cooperation with Camera Nazionale della Moda Italiana

ABOUT THE GREEN CARPET FASHION AWARDS, ITALIA 2017:

The Green Carpet Fashion Awards Italia will build and develop through key stages in 2017, culminating in a stunning global first – “The Green Carpet Fashion Awards Italia” at Teatro alla Scala, in Milan in September 2017.

This event will celebrate Italy’s greatest designers and luxury brands together with emerging designers for the first time.

Each fashion house will work with Eco-Age to create a look following the rigorous GCC validation criteria, that will exemplify brand Made in Italy.

CNMI in cooperation with Eco-Age will also create a programme for emerging Italian designers, that will recognise outstanding emerging fashion designers in Italy and from around the world, whose entire collection, or principal elements of it, are produced in Italy. Applications March 2017.