Milan Fashion Week – The good and the great brought star power to fashion’s drive to sustainability as they joined Carlo Capasa, Chairman Camera Nazionale della Moda Italiana (CNMI) and Livia Firth, Founder and Creative Director, Eco-Age for the inaugural Green Carpet Fashion Awards, Italia.
The world of fashion came together at Teatro alla Scala to celebrate Italian producers that champion community and social justice, traditional craftsmanship and innovation and technological transformation. For the very first time, the unique awards put sustainability – arguably the most important movement for humankind – at the heart of fashion in a ceremony fit for the Oscars, including a show stopping award produced by Chopard in certified Fairmined* gold.
In an emotionally engaging evening that brought together all elements of the Made In Italy supply chain, the seamstresses of Valentino were honoured alongside Tiziano Guardini, an emerging designer whose ultra-chic use on ecological materials had impressed a judging panel of fashion industry grandees.
The awards night represented the culmination of The Green Carpet Fashion Awards programme designed to celebrate the values and commitment of a network of designers, producers and manufacturers that make up the very best of brand Made in Italy.
The Green Carpet Fashion Awards, Italia highlights that fashion is an intensely human industry. Telling people’s stories – from the seamstresses who have dedicated their entire professional lives to their craft, through to the visionaries who have protected natural landscapes in order that they can sustain precious natural resources.
Exceptional artisans, mills, producers, emerging designers and brands were honoured at the awards, in recognition of their achievements in areas from environmental and social stewardship, to the preservation of Italian heritage and crafts, and celebration of “Made in Italy”.
Announced at Teatro alla Scala, the winners are:
Brunello Cucinelli awarded Community & Social Justice
Presented by Colin Firth
The seamstresses of Maison Valentino awarded The Art of Craftsmanship
Presented by Annie Lennox
Tom Ford awarded Best International Designer supporting Made In Italy
Presented by Anna Wintour. Andrew Garfield received the award on behalf of Tom Ford
Orange Fiber and Newlife awarded Technology and Innovation
Presented by Mira Duma and Derek Blasberg
Gucci awarded Supply Chain Innovation
Presented by Arizona Muse
Zegna awarded Eco Stewardship
Presented by Alessandro Roja
Tiziano Guardini awarded The Franca Sozzani GCC Award for Best Emerging Designer**
Presented by Naomi Campbell and Sara Sozzani Maino
Taroni awarded Sustainable Producer
Presented by Amber Valletta
Chiara Vigo received The Artisanal Laureate Award
Presented by Vittoria Puccini
Ilaria Venturini Fendi received The Social Laureate Award
Presented by Stefania Rocca and Bianca Balti
Gisele Bundchen received The Vogue Eco Laureate Award
Presented by Emanuele Farneti
The CNMI Recognition of Sustainability awarded to Giorgio Armani, Miuccia Prada, Pierpaolo Piccioli, Alessandro Michele
Presented by Colin Firth