During Haute Couture Week in Paris, Livia Firth and Carlo Capasa were joined by a board of fashion industry influencers at a judging day to select the five finalists in The CNMI Green Carpet Talent Competition, part of The Green Carpet Fashion Awards, Italia.
This event marks the beginning of the world-first celebration, culminating on 24th September at La Scala during Milan Fashion Week, as the world of fashion comes together to celebrate the unique artisanship, heritage and sustainable values that embody Made In Italy.
As part of the awards ceremony, one of the final five emerging designers will receive the “Franca Sozzani GCC Emerging Designer of the Year” Award, winning an opportunity to present at Milan Fashion Week, February 2018. In addition, Value Retail, which creates and operates luxury shopping outlet destinations in Europe and China, has introduced a year-long mentoring programme to enable the five finalists to further develop and commercialise their brands. Value Retail will provide expert guidance to the designers across multiple areas including retail, sourcing, distribution, marketing to the global consumer and strategies for scaling their business internationally. The five final designers will also have their designs featured in The Creative Spot, a multi-brand pop up boutique in Fidenza Village, located just outside Milan and one of the Collection of Villages in Europe and China by Value Retail.
Facing the judging panel, each designer presented a unique look, created using the Green Carpet Challenge (GCC) Principles, focusing on innovation and Italian artisanship.
Design highlights include:
– an intricate gown crafted from a leather alternative made from apple waste
– a backpack made from recycled fishing net
– classic tailoring made with natural dyes using Sardinian wild flowers
– a gown featuring sequins created from Italian seashells and discarded CDs
Livia Firth, Founder and Creative Director, Eco-Age said: “At our judging day we saw a crop of very talented emerging designers utilising the innovation of some incredible fashion producers. It shows us that Made In Italy is on the move, in a sustainable direction. With energy and commitment like this a sustainable transition will be rapid.”
Carlo Capasa, Chairman, CNMI, said: “The CNMI Green Carpet Talent Competition is a beautiful and unique project representing the first part of the first Green Carpet Fashion Awards. This project includes an important educational aspect: sustainability must become one of the characteristics of the future of fashion, clothing and accessories MUST not only BE beautiful and well made, but also sustainable! The end goal will be an authentic cultural revolution made by millennials for millennials. It was very exciting to challenge 10 young designers on this sustainable competition”.
Desirée Bollier, Chair, Value Retail Management said: “It is an honour to partner with Eco-Age and Camera Nazionale della Moda Italiana. Together we will lend our collective expertise as we share an enduring commitment to continuing Franca Sozzani’s legacy of spotlighting and nurturing the future generation of divine talent. We at Value Retail are thrilled to introduce our retail mentoring programme supporting emerging designers and promoting excellence in sustainable business practice though a year-long programme where the finalists will benefit from leadership in retail, distribution, marketing and scaling their businesses internationally.”
The judges* deliberated over the ten bespoke GCC looks and will announce the five finalists early September. Each finalist will each receive a retail mentorship programme with Value Retail.
Images of the GCC looks and interviews with designers and judges available on request.
CNMI GREEN CARPET TALENT JUDGES
Derek Blasberg (Writer, Editor and Host of the television show ‘CNN Style’)
Desirée Bollier (Chair, Value Retail Management)
Carlo Capasa (Chairman, CNMI)
Ruth Chapman (Co-Founder and executive co-chairman, MATCHESFASHION.COM)
Mira Duma (CEO and Founder, Fashion Tech Lab )
Livia Firth (Creative Director, Eco-Age)
Andrew Keith (President, Lane Crawford)
Stefan Siegel (Founder, NOT JUST A LABEL)
Sara Sozzani Maino (Head of Vogue Talents and Deputy Editor-in-Chief, Vogue Italia)
Elaine Welteroth (Editor-in-Chief, Teen Vogue)
CNMI GREEN CARPET TALENT 10 SEMI-FINALISTS