A HEAVENLY GREEN CARPET CHALLENGE

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The GCC took the Met Ball by storm this year as Gisele Bundchen wears Versace and Livia Firth wears Giambattista Valli.

For this years Met Gala Versace made Gisele’s dress entirely sustainably to support and encourage what should be crucial behaviour in the fashion world and in the world in general. This dress has been completely made with love in its Atelier in Milan.

The dress was made using entirely sustainable materials. The fabric, lining and threads are all 100% GOTS organic silk. The zipper and all the inner materials used for the construction of the dress are made out of organic cotton, recycled plastic and all metal components are lead, nickel colorants and chemical free.

Giambattista Valli explained. ‘An Haute Couture dress is one-of-a-kind, hence the creative process does not involve over-production and over-stocking of materials, which helps keeping waste and pollution at a very limited level. Haute Couture means excellence and a reflected-upon process of creation.

Giambattista Valli sourced exquisite silk from Taroni, founded in 1880 in Como, Italy for this special piece. Chosen for its commitment to sustainability and responsible production, Taroni was recognised at The Green Carpet Fashion Awards Italia 2017, winning the coveted Sustainable Producer award.

Livia also wears jewellery by Chopard as part of The Journey To Sustainable Luxury. Launched in 2013 in partnership with Eco-Age, The Journey To Sustainable Luxury is Chopard’s commitment to sourcing responsibly and helping the real people in its supply chain who are all too often overlooked. This year Chopard announced that by July 2018, it will use 100% Ethical Gold in its jewellery and watch creations.

This is the seventh consecutive year that the Green Carpet Challenge has brought cutting edge sustainable design to the world famous Met Ball.

‘It really proves that there are no limits when applying sustainable criteria to fashion at this level,’ says Livia Firth, Founder and Creative Director of Eco-Age, the home of the GCC, ‘This is the seventh year we’ve aligned our mission to bring sustainable design principles to fashion with the theme of the Met Ball. Each year, we work with world class design talent and production, bringing the best from the artisanal supply chain and merging this with cutting edge techniques. Each year it becomes more exciting!’