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Commitment from mine to retail wins Chopard prestigious CSR award

Chopard, the leading Swiss luxury watch and jewellery company, is delighted to announce it was awarded the prize for Best Jewellery Corporate Social Responsibility at the Andrea Palladio Jewellery Award in Vicenza.

The award was given in recognition of Chopard’s commitment to responsible, ethical, social and environmental practices, respecting human rights throughout the supply chain, from mine to retail.


Launched in 2013 in partnership with Eco-Age, The Journey to Sustainable Luxury is Chopard’s commitment to sourcing responsibly and helping the real people in its supply chain who are all too often overlooked. An exciting and ambitious multi-year programme, it has delivered global market leadership and differentiation from competitors.

The Journey began with a world first that saw Chopard forge a philanthropic relationship with the influential South American mining NGO, the Alliance for Responsible Mining (ARM). Chopard became the world’s first watch and luxury jewellery company to support and enable gold mining communities to reach Fairmined certification and provide training, social welfare and environmental support. To date, two mines in Latin America (in Colombia and Bolivia) have now achieved Fairmined certification through Chopard’s direct support.

Over the last four years, Chopard has continued to build on its promise, achieving a number of landmark steps including the creation of: the incredible Green Carpet Collection of High Jewellery using only sustainably sourced and traceable precious materials; the Palme Verte Collection, the first diffusion line in Fairmined gold; the world’s first watches in Fairmined gold in the L.U.C Collection; and not forgetting the mythical Palme d’Or which has been crafted from Fairmined gold since 2014.

Recognised as the Jewellery Oscars, the Andrea Palladio International Jewellery Awards, were created to celebrate and reward excellence in Italian and international jewellery.

General manager of Chopard Italia, Simona Zito, made a speech on behalf of Caroline Scheufele and Karl-Friedrich Scheufele.

“We thank Andrea Palladio Jewellery Awards for considering and rewarding our efforts in making the watch and jewellery industry as sustainable as possible.

Chopard has embarked on a Journey to sustainable luxury to demonstrate that aesthetics, and indeed, ethics can be an integral part of our watch and jewellery pieces. Luxury should not exclude sustainability.

Under this vision, after having joined the RJC in 2010, we wanted to go a step further and in 2013 with the expertise of Mrs. Livia Firth we started a new collaboration with a NGO, the Alliance for Responsible Mining and the Fairmined gold.

This organization endorses responsible business practices among artisanal small scale miners around the world.

This was a world first in our sector and certainly a very important step for us. We actually managed to demonstrate that the use of certified and traceable gold in our industry is feasible.

Since then, other sustainable materials have joined our Journey and we continue expanding the scope of this initiative among our supply chain partners.

No doubt, the recognition we receive today as well as the positive reactions from our clients confirm us that we took the right direction, even though the Journey is challenging.

After all, our industry sells dreams and it is our responsibility to maintain the magic.

We sincerely appreciate that this years’ jury considered and compensated our efforts.”