In September 2015, Livia Firth and Erdem Moralioglu, Founder of ERDEM, will come together to launch his first Green Carpet Collection at an exclusive event during London Fashion Week.
The London-based designer has been working alongside Eco-Age to create his first complete collection in accordance with the Green Carpet Challenge® (GCC) Brandmark criteria. The collection will be produced using reused, surplus or sustainably certified materials, creating 12 looks that capture his signature style of versatile yet powerful femininity.
Livia Firth and Erdem Moralioglu announced the collaboration during Berlin Fashion Week with Mercedes-Benz who this year will sponsor the event – a clear reflection of its commitment to sustainability, not only through the automotive but also the fashion industries.
The annual Green Carpet Collection launch event, now in its third year, is one of the most anticipated events of London Fashion Week. Previous collaborations have included Stella McCartney, Gucci, Chopard and the London Net-A-Porter Collection by Victoria Beckham, Christopher Bailey, Christopher Kane, Roland Mouret and Erdem.