Working closely with the M&S buying and design teams, Livia Firth has put together The Edit, a capsule wardrobe to meet the working woman’s needs, all taken from the retailer’s existing Autumn clothing collections. Each item represents one or more examples of M&S working with integrity, from being made in a specifically accredited factory, to being made of sustainably sourced fabrics.
The Edit, handpicked by Livia and fully assessed by Eco-Age, features a range of wardrobe essentials, including two looks for the office, one for the evening and a weekend outfit. By selecting from its main collections the retailer aims to highlight how integrity is woven into the fabric of the business.
The relationship started when in 2015, M&S asked Eco-Age to support its brand with a view to increasing its appeal with consumers, key leaders and opinion formers in the fashion world. The subsequent collaboration is the first time that Eco-Age and Livia Firth have chosen to endorse a major high street brand.
Work started on the first phase of this collaboration in July 2015. Livia Firth selected an ‘Edit’ of existing M&S pieces, assessed by Eco-Age to identify and manage sustainability risks and opportunities, while being mindful of reputational risk to M&S and Eco-Age. In the process, Eco-Age mapped the Green Carpet Challenge® (GCC™) principles for sustainable excellence fundamental to Eco-Age, against the M&S Plan A Attributes.
Patrick Bousquet-Chavanne, Executive Director Marketing added: “Livia and her team have the most incredible knowledge of the challenges of making fashion sustainable and it has been a mutually beneficial experience working with her to select this edit of her favourite pieces from our autumn ranges. This is a great partnership to bring to life the lengths we go to on all our products and the importance of integrity at the heart of our business.”
M&S has been long recognised for its work in developing an eco and ethical business model. This new partnership with Eco-Age marks a commitment to highlight products made with integrity, demonstrating that style and integrity fit perfectly together.