The Green Carpet Challenge® (GCC®) enters its eighth year bringing dynamic change in the fashion industry to life by showcasing the best looks at the Cannes Film Festival. As the film festival comes to an end, we wanted to share a recap of the moments where The Green Carpet Challenge truly took over.
At the premiere of Solo: A Star Wars Story the sustainable force was with Thandie Newton who wore a stunning ‘Vivienne Westwood for The GCC’ gown. Thandie completed her look with Chopard jewellery, the Maison known for its Journey to Sustainable Luxury.
This remarkable GCC piece has been hand-crafted in Westwood’s London atelier, with GOTS (Global Organic Textile Standard) certified ‘peau de soie’ from Taroni, the luxury Italian silk producer. The stunning print has been created especially as an homage to Thandie’s first appearance in the motion-picture franchise. It features images of her personal Star Wars figurine collection, photographed by Christian Hogstedt and layered over the iconic Vivienne Westwood Absence of Roses print. The gown is finished with details of gold, jet black and iridescent upcycled Swarovski crystals.
Model and philanthropist Petra Nemcova took on The Green Carpet Challenge for the entire festival. Working with Eco-Age, Chopard and a number of independent designers Petra’s looks featured beautiful organic silks, upcycled crystals, natural dyes and made use of deadstock fabrics that may have otherwise been discarded.
After announcing at Baselworld its commitment to use 100% ethical gold for its watch and jewellery pieces as of July 2018, Chopard continues to drive the luxury jewellery industry forward as it launches its first responsibly sourced Paraiba tourmaline in its Green Carpet Collection, worn by Julianne Moore in Cannes.
Cate Blanchett, president of the Cannes jury, re-wore an extraordinary Armani Privé Couture gown. First seen on Cate at The Golden Globes in 2014 the dress gets a new lease of life in Cannes. In the fast and furious cycle of fashion, the culture of re-wearing is critical to reform. Although it’s often suggested that it’s easy to re-wear something on the red carpet, in practice it can be more difficult to track down a piece, store it, refit and get ready for a major fashion outing than to create new piece. It takes skill and dedication.
‘From couture to t-shirts, landfill is full of garments that have been unnecessarily discarded. Particularly in today’s climate, it seems wilful and ridiculous that such garments are not cherished and re-worn for a lifetime.’, says Cate Blanchett.
Cate also chose to wear jewellery by Chopard. Launched in 2013 in partnership with Eco-Age, The Journey to Sustainable Luxury is Chopard’s commitment to sourcing responsibly and helping the real people in its supply chain who are all too often overlooked.
‘All of our GCC looks in Cannes this year, highlight the strides that designers and stylists are taking. Each look moves us further down the road towards a sustainable industry. It is no longer far- fetched to imagine that we will soon have mainstream red carpet events entirely featuring sustainable looks. I believe that day is around the corner.’ Livia Firth.