The London 2014 Stella McCartney Green Carpet Collection Launch

Stella McCartney

Hosts Natalie Massenet, Anna Wintour, Stella McCartney and Livia Firth
Livia and Colin Firth
The models in the Artist's Room
Models in the new collection
Alexa Chung and Dakota Johnson
Samuel L Jackson, Sir Paul McCartney and Colin Firth
Livia and Rita Ora
Livia and Stella
Livia Firth, Anna Wintour, Salma Hayek and François-Henri Pinault
Livia and Drew Barrymore
Sir Paul McCartney and Stella McCartney
Jemma Kidd, Countess of Mornington and Arthur Wellesley, Earl of Mornington
Sheherazade Goldsmith and Livia Firth
Photographer Mary McCartney and models in the new collection
Dakota Johnson and Hamish Bowles
Poppy Delevigne and Daisy Lowe
Olivia Palmero
Poppy Delvigne, Rita Ora, Ellie Goulding and Stella McCartney
Dougie Poynter and Ellie Goulding
MIA, Sir Paul McCartney, Stella McCartney and Livia Firth
Rita Ora
Laura Bailey
Rita Ora, Stella McCartney and Mario Testino
Samuel L Jackson and Stella McCartney
Leigh Lawson and Twiggy
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Last night Eco-Age proudly unveiled another world first – The 2014 London Stella McCartney Green Carpet Collection at a launch event hosted by Livia Firth, Natalie Massenet, Stella McCartney and Anna Wintour. This is the first time a sole designer has created an entire capsule collection according to the Green Carpet Challenge® (GCC) Brandmark, the only guarantor of social, ethical and sustainable excellence in the fashion industry.

Created in accordance with the highest environmental standards using only materials that are either recycled or sustainably certified, the 13 exclusive evening looks celebrate delicate femininity and bold graphic abstraction – the perfect marriage of ethics and aesthetics.

“This breakthrough collaboration is a defining moment for the GCC Brandmark and very poignant for me as creative director of Eco-Age, as Stella was the first big designer to take part in The Green Carpet Challenge and is now the first to produce an entire collection” said Livia Firth. “This exquisite collection displays all that is unique in Stella’s design ethos, wonderfully enhanced by the partnership with the GCC.”

“The event last night was a clear cross road for global fashion” said Livia. “the beautiful GCC clothes by Stella showcased in a magical recreated world all made with upcycled materials – truly the perfct marriage of ethics and aesthetics and a celebration of this”

Selected styles from the collection will be available from November, exclusively at Stella McCartney stores and on Net-a-porter.

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