The GCC gets some royal support


HRH Prince Charles sends a message of support to the Green Carpet Challenge

In a week that saw both Prince Charles and our very own ‘Queen of Green’ Livia named as eco-warriors in The Evening Standard’s 1000 most influential people 2012, we are delighted to be able to share with you HRH Prince Charles’ message to The Green Cut project. Originally read by Livia at the opening of London Fashion Week, it’s incredibly encouraging to have the message of our Green Cut supported by such a pioneer in sustainability.


HRH Message_Prince Charles_Green Carpet Challenge

We’ve long been fans of Prince Charles here at Eco Age HQ. From the Start Initiative which promotes daily sustainable living through practical accessible advice, to The Campaign for Wool, designed to promote the versatility of wool as a sustainable material and in turn improve the livelihood of sheep farmers, to the Prince’s Rainforests Project, set up in October 2007 by The Prince of Wales to find practical solutions to slow tropical deforestation and combat climate change, his veracious and tireless support of sustainable living initiatives is both inspiring and infectious.

HRH is no slouch on the sustainable fashion front either. The recently anointed GQ style icon and aforementioned wool campaigner is keen to promote the sustainable style message, telling Wednesday’s Evening Standard “Clothes have to combine style with sustainability…craft skills matter.”

We really have come full circle; from the innovative re-purposed wedding dress Livia wore at the golden globes in 2010, to our collaborations with some of the most prolific design houses in the world, and now to a royal endorsement. It’s been an exciting journey and stands as a testament to how far Livia and the GCC team have come on their journey to inspire, challenge and engage the fashion industry.