The Green Cut

GCC Brandmark

Celebrating the very best of fashion, film and sustainability.

The Green Cut is a unique initiative from The Green Carpet Challenge co-founders, Livia Firth and Lucy Siegle in collaboration with American Express. It celebrates the very best of fashion, film and sustainability. Bringing together the British Fashion Council (BFC) and the British Film Institute (BFI) for the first time, The Green Cut pairs eight seminal fashion designers with eight iconic British films to raise awareness of a sustainable approach to fashion design.