The British fashion industry supports ground-breaking documentary exposing the devastating impact of fast-fashion on people and planet .
Award winning film director, Andrew Morgan shines a light on the dark side of the fast-fashion industry in his new documentary The True Cost. Livia Firth, who executive produced the film together with Lucy Siegle, hosted a film premiere with her husband Colin, inviting friends and colleagues including Annie Lennox , Jeremy Irvine, Elizabeth McGovern, Bianca Jagger and Tom Ford, The British Fashion Council, top designers and bloggers, who all showed up in full support of the documentary film.
The film explores the desperate and devastating lives of garment workers enslaved in the fast-fashion cycle. It has sparked an international debate and hopes to ignite much-needed meaningful change in the global fashion industry and its shameful exploitation of people and planet.
“Consumers are becoming more intelligent and taking charge – they now understand the true cost of buying so cheaply and so fast”, says Livia. “The solution can be very simple – that the fast-fashion industry will finally say ‘Ok, we get it. We are slowing down.’”
Bringing the Green Carpet Challenge® (GCC) to the premiere at the Curzon cinema in Bloomsbury, London, Livia wore a Kami Organic tuxedo jacket, a pair of trousers originally worn 15 years ago at the Shakespeare in Love premiere, and a pair of Roger Vivier shoes.
The True Cost is available to purchase on VOD, iTunes, Amazon, VHX, DVD and BluRay.
For more information, please visit True Cost Movie.