Each year, 92 million tonnes of textile waste is produced globally —evidence of Big Fashion’s growing waste crisis.
As the industry grapples with this challenge, a new wave of designers are reimagining fashion’s future. By tapping into the overlooked potential of surplus, deadstock, and end-of-life textiles, designers are harnessing creativity to reimagine textile waste as a valuable resource—turning discarded materials into powerful statements and driving innovation through reinvention.
Label Hjem
Future-focused brand Label Hjem are reinventing textiles through creative innovation. Celebrating the value in discarded textiles by transforming post-consumer garments into beautiful and timeless silhouettes. Label Hjem intercept at a key point of the UK’s waste system, extracting textiles before they become problematic.
Photograph by Birute Paukste for Label Hjem
Iro Iro
Jaipur-based circular design collective, Iro Iro, seamlessly merges circular design with indigenous Indian craft practices. Creating conscious garments, like the deconstructed sari, that transform pre-consumer textile waste into new handwoven fabrics.
Photograph by Prerna Nainwal
Rave Review
Stockholm-based clothing brand, Rave Review, create high-end remakes repurposing deadstock and second-hand materials. By working exclusively with pre-existing materials, Rave Review blends innovative, eco-conscious design with the luxury aesthetic.
Pinanki
Founded by Pinanki Shah, Pinanki is a London-based womenswear brand blending craft, heritage and minimal-waste practices. Creating environmentally intentional garments from surplus fabrics inspired by the rich textiles and clothing archives of South Asia.
Photograph by Keerthana Kunnath
Buzigahill
Kampala-based brand Buzigahill innovatively re-design second-hand clothing that arrives in Uganda from the Global North. Reclaiming the local Ugandan textile industry, Buzigahill transform discarded textiles before sending them back to the countries that disposed of them. Each garment is a powerful statement against waste colonialism.
