Candiani

Eco-Age has supported Candiani Denim on both strategy and product, through the development of a formalised sustainability strategy and GRI aligned reporting and led the launch of the world’s first biodegradable stretch denim made with Candiani’s patented plant-based COREVA™ Stretch Technology.

The Brief
Candiani asked Eco-Age to support both its sustainability strategy and reporting, and product communication. Eco-Age was asked to help formalise their sustainability-focused work to date, and lead communications for the global launch of Candiani’s revolutionary technology, COREVA™.

Our Work With Them

Candiani is known for its commitment to sustainability and tireless efforts to develop ground-breaking new technologies. COREVA™ Stretch Technology is a step closer to a truly circular model in which raw materials become fabric, then garment, and then return to nature thanks to their biodegradability. 

 

Made from organic cotton wrapped around a natural rubber core, the result is a yarn that is completely plastic-free. By replacing conventional synthetic and petrol-based elastomers with a new, custom-engineered component, Candiani has created an innovative biodegradable stretch denim fabric – without compromising the elasticity, physical qualities, and durability of jeans. 

 

Eco-Age and Candiani launched COREVA™ in November 2019 in collaboration with research and development partner DENHAM the Jeanmaker with the ‘Life is Movement’ collection. This was quickly followed by Stella McCartney debuting the COREVA™ Stretch Technology denim as part of its Autumn 2020 collection, available in-store and online globally from May 2020.

 

Each year an estimated 25 billion unused garments are sent to landfills or incinerated, most are made with petroleum- based synthetic elastomers and these fibres can take up to hundreds of years to decompose. Candiani’s plan to offer COREVA™ technology on a global scale at an accessible price would see a dramatic improvement in the sustainability credentials of the global denim industry.

 

To ground its product and communications strategy, Eco-Age has also been providing ongoing support on the development of a formalised sustainability strategy, and annual reporting aligned with GRI standards.

Recent Coverage
Category
Textiles
Tags
Communications Strategy, Creative Storytelling, Events, Management Systems, Media Relations, Supply Chain Analysis, Sustainability Reporting, Sustainability Strategy