Diesel

With our help, historic denim brand Diesel developed and launched its first sustainability strategy, ‘For Responsible Living’, and we are continuously supporting the brand on implementing initiatives and actions aimed at improving environmental and social performance across the business.

The Brief

Diesel wanted to demonstrate its commitment to both people and planet, so Eco-Age was asked to help define a sustainability strategy and Action Plan to start working on solutions that will benefit both current and future generations.

Our Work With Them

Eco-Age worked with Diesel to develop its holistic sustainability strategy, starting by assessing the environmental, social and economic topics most relevant to the business and its stakeholders.

Diesel was supported in launching the Strategy at a dedicated event. The strategy is based on four key pillars and commitments:

Be the alternative – a commitment to the continuous innovation of materials and packaging
Stand for the planet – a pledge to minimise greenhouse gas emissions and reduce the brand’s carbon footprint
Celebrate individuality – a promise to celebrate diversity and inclusion within the company
Promote integrity – a promise to enhance the traceability of Diesel products by promoting positive practices amongst suppliers

Eco-Age is continuously supporting Diesel to identify initiatives that will help the company improve its environmental and social performance and communicate effectively on these efforts.

For example, in February 2020, Diesel launched the first ‘DIESEL UPCYCLING FOR’ collection – a new series of collections that address the need in the fashion industry for transparency and continuous innovation of materials. Each piece of the collection has a QR code that can be scanned, directing the purchaser to a landing page that details the making of the garment, with a photographic timeline of all the processes used.

In April 2020, Diesel introduced their most responsible denim collection to date, using innovative techniques that significantly reduce the use of water and chemicals during the production process.