Diesel

Eco-Age worked with Diesel to develop its holistic sustainability strategy, starting by assessing the environmental, social and economic topics most relevant to the business and its stakeholders.

Diesel was supported in launching the Strategy at a dedicated event. The strategy is based on four key pillars and commitments:

• Be the alternative – a commitment to the continuous innovation of materials and packaging
• Stand for the planet – a pledge to minimise greenhouse gas emissions and reduce the brand’s carbon footprint
• Celebrate individuality – a promise to celebrate diversity and inclusion within the company
• Promote integrity – a promise to enhance the traceability of Diesel products by promoting positive practices amongst suppliers

Eco-Age is continuously supporting Diesel to identify initiatives that will help the company improve its environmental and social performance and communicate effectively on these efforts.

For example, in February 2020, Diesel launched the first ‘DIESEL UPCYCLING FOR’ collection – a new series of collections that address the need in the fashion industry for transparency and continuous innovation of materials. Each piece of the collection has a QR code that can be scanned, directing the purchaser to a landing page that details the making of the garment, with a photographic timeline of all the processes used.

In April 2020, Diesel introduced their most responsible denim collection to date, using innovative techniques that significantly reduce the use of water and chemicals during the production process.