Emma Watson at The Beauty and the Beast Premiere
Emma Watson in Elie Saab
Emma Watson in Dior
Emma Watson in Emilia Wicksted
Emma Watson in Louis Vuitton
Emma Watson in Elie Saab
In 2017 Emma Watson enlisted the help of Eco-Age for the international Beauty and the Beast press tour, to use the opportunity to showcase the best of environmentally and socially conscious fashion on a global platform, from the red carpet to magazine pages.
The Brief
Eco-Age was asked to support Emma Watson in ensuring the Beauty and the Beast press tour exclusively featured brands and products with a high social and environmental performance, incorporating ready-to-wear and bespoke pieces for events from premieres to press junkets and travel.
Our Work With Them
Eco-Age worked with Emma Watson and her team of stylists to showcase craftspeople, designers and brands with a positive social and environmental legacy throughout the duration of the Beauty and the Beast press tour, through a stringent assessment process and engaging storytelling.
Over the four-week tour, Emma’s looks were highlighted through a dedicated Instagram account @the_press_tour and included bespoke pieces by numerous designers including Givenchy, Phillip Lim, Louis Vuitton, Emilia Wickstead and Elie Saab, who all collaborated with Eco-Age to create looks from innovative and low impact materials, sharing the stories of the ‘handprint’ of the garments.
Eco-Age reviewed hundreds of brands and products using a bespoke methodology incorporating criteria such as charitable collaborations, fair working practices, artisanal craftsmanship, animal welfare, and the use of organic, recycled and innovative materials.
Eco-Age additionally worked with Elle UK Magazine to curate an extensive conscious brand edit, showcased by Emma in print and online mainstream fashion media.
Emma finished the press tour wearing a bespoke Dior dress to host a special event where she shared her love of books with children from The NY Film Society for Kids, along with a screening of the new Disney film.
Eco-Age worked with Dior to source low impact fabric options for this project. The silk used for the dress and cape is organic GOTS certified – a standard for organic materials that guarantees the highest environmental standards throughout production and at every step of the way. This one-of-a-kind piece, developed with support from Eco-Age, was created in Dior ateliers by Maria Grazia Chiuri, Artistic Director at Christian Dior.
