Lucara Diamond

Since we began working with Lucara Diamond in 2018, we have supported with their global messaging and showcased the positive impact natural diamond mining can have when organisations and governments unite together for the benefit of their communities.

The Brief
Eco-Age was asked to help position Lucara Diamond as the leading independent producer of exceptional quality diamonds and to build on Lucara’s existing sustainability strategy.

Our Work With Them

Through purpose-led strategy we have helped to create successful events, live screenings and secured speaking opportunities, all of which has contributed to Lucara Diamond being one of the best regarded diamond corporations.  


A key project delivered was Fashionscapes: The Diamonds of Botswana. Fashionscapes is a short film directed by acclaimed film director, Andrew Morgan and launched by Eco-Age co-founder and creative director Livia Firth. The film follows Livia where she learned first-hand the about the impact of diamond mining and discovered how the diamond industry can work in favour of people and planet. The film gathers views from different stakeholders that contribute to and are impacted by the diamond mining industry. 


The film was premiered in New York and was screened again during the Commonwealth Secretariat event, followed by a panel discussion hosted by Baroness Lola Young with special guests Naseem Lahri, Pat Dambe and Kgalalelo Mokgweetsi. 


The response to Fashionscapes: Diamonds of Botswana was overwhelmingly positive with a total press reach of 595M+ and over 40 press placements. 


Eco-Age has helped to tell the story of the incredible work Lucara does to support women in mining, securing profile features and exclusives in WWD, Marie Claire Mexico, Vogue US and ELLE International among others. 


Eco-Age has also provided ongoing support to develop and deliver Lucara’s principle targets:

  • Building the framework for a consumer facing luxury brand
  • Positioned as a valued partner of the Botswana government
  • Pledge to working transparently in accordance with international best practices
  • Commitment to key sustainability values – health and safety, environmental preservation and protection, and excellence in community relations.
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