With support from Eco-Age, Redemption developed and launched its holistic sustainability strategy ‘Re|set the Future’ in 2020, and Eco-Age continues to support the implementation of the strategy across the business.

The Brief
Eco-Age was asked to develop and support the launch of a holistic strategy that would build on social impact work to date, incorporating wide-ranging commitments and targets relating to social, environmental, and economic issues.

Our Work With Them

Eco-Age worked with Redemption to develop and define a holistic sustainability strategy, addressing social, environmental, and economic issues which are pivotal for the fashion industry today, to ensure a future for stakeholders across the entire supply chain, and to leave the right legacy for future generations.


The Re|set the Future strategy is centred around four key pillars:


Our Collections

We have long been devoted to creating collections which celebrate the craft of fashion and are increasing our use of alternative materials that respect the environment and welfare of animals and people. We commit to continually developing responsible sourcing practices that promote traceability and the respect of fair working practices along our value chain.


Our Climate

Redemption was founded to promote an alternative business model within the global fashion system, and to galvanize action and reform. We commit to contributing to global climate action, promoting energy efficiency in our operations, minimizing waste, and reducing the environmental impact of our packaging and logistics.


Our Community

The Redemption community has always been at the heart of our business, centred around the celebration and promotion of strong women, who make up the majority of our business. We pledge to further nurturing our global community and providing a safe and supportive environment for the team that brings the Redemption vision to life – an environment where equality, collaboration and development is essential to everything we do.  


Our Culture

Redemption was founded with the pragmatic understanding that through giving back and investing in welfare and education, we can help to build a more robust and resilient socio-economic system for everybody. We commit to build upon this vision, continuing to contribute to non-profit and charitable entities. We want to play our part in creating a more positive fashion industry, continually enhancing the transparency of our actions and clearly communicating about our practices.



Eco-Age supported the launch of the Redemption Re|set the Future strategy in May 2020. Communication guidance was provided for Redemption’s online platforms and social media channels, as well as media outreach and the creation and coordination of a virtual launch event. Eco-Age co-hosted an intimate online dinner attended by editors from international press. Donations were then made to local charities in the regions of each guest editor – Meals on Wheels in New York, The Felix Project in the UK, and Action Aid in Italy.   

Fashion & Retail
Communications Strategy, Creative Storytelling, Events, Media Relations, Supply Chain Analysis, Sustainability Strategy