Loopster has been awarded the Eco-Age brandmark in recognition of promoting circularity and combatting waste through the launch of a managed marketplace for secondhand childrenswear.

Jane Fellner spent 20 years as an investigative filmmaker. She became passionate about ethical fashion when she went undercover in Bangladesh to make a film about child labour making clothes for a major retailer. When she became a mum, Jane grew increasingly concerned about shopping sustainably for her growing son. She was inspired to start Loopster – an online marketplace that revolutionises how nearly new children’ clothes are bought and sold.


Loopster’s mission is simple: it aims to reduce the environmental impact of fashion by radically extending the life of nearly-new children’s clothing. Extending the life of a child’s t-shirt by just nine months will significantly reduce its carbon and water footprint. Loopster buys high quality garments from sellers and offers them to shoppers at a quarter of the retail price. Instead of ending up in landfill, clothes end up in people’s closets, providing parents cash for items they no longer need and offering affordable high quality, nearly new clothing for their children.

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