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Case study 

Andre Messika Diamonds

Eco-Age worked with Andre Messika Diamonds in building a sustainable narrative for its diamond cutting and polishing facility in Namibia.

SUSTAINABILITY STRATEGY
Strategic communications
Creative campaigns 

We carried out a full review of the business and created a sustainability strategy to enhance what the business was already doing.
We created a short film showcasing the factory and highlighting its policy of employing disabled local people from the community who would elsewise be ostracised.

In July 2023, we worked with Andre Messika Diamonds on the launch Carbon Vero, the first technology to show the exact caron footprint of each individual diamond. This is a first in the diamond industry and adds an additional level of transparency. Carbon Vero was launched in Paris at a panel entitled “Diamond Transformation, Environmental & Social Impact Across the Diamond Industry”, organized by the Natural Diamond Council. Panellists included Watch & Jewellery Initiative 2030 executive director Iris Van der Veken, Kering’s chief sustainability and institutional affairs officer Marie-Claire Daveu, Eco Age co-founder and creative director Livia Firth and other diamond industry executives.