Author: Editorial Team

  • The Age of Accountability

    The Age of Accountability

    Conscious Consumers Are Rewriting Fashion’s Rules 

    Compelling new research from Eco Age reveals a seismic shift in consumer behaviour that should send tremors through every boardroom in the fashion industry.  

    For years, the fashion industry operated on a convenient fiction: that sustainability was a nice-to-have, a marketing tool to be deployed when convenient.  

    Brands churned out glossy campaigns featuring recycled polyester collections whilst quietly expanding fast fashion empires built on exploitation and waste. Greenwashing wasn’t just tolerated – it was standard practice. 

    That era is over. 

    An overwhelming 90% of respondents say they would boycott a company associated with unfair treatment of workers or environmentally damaging practices. Even more telling, 81% now actively research a brand’s behaviour before making a purchase – a dramatic increase from a decade ago.  

    These aren’t casual shoppers swayed by the latest trend. These are conscious consumers demanding proof, not promises. 

    John Higginson, CEO of Eco Age said: The data confirms what we are seeing across the industry: people want facts, not fluff.”  

     “The era of performative sustainability is finished. Consumers see through vague promises and glossy campaigns. They want credible data, and proof that change is real.”  

    The Eco Age poll results tell a story of fundamental change. When asked what matters most when buying fashion, 28% of our readers cited ethical production—more than double the 13% who prioritised cost.  

    In an industry that has long assumed price trumps principles, this represents a profound recalibration of values. Consumers are willing to sacrifice cash for answers, and they’re doing their homework with the diligence of investigative journalists. 

    This isn’t performative virtue signalling. It’s a reflection of lived reality.  

    Marwa Zamaray, Partner and Executive Director at Eco Age, said, “This isn’t a conversation about values anymore. It’s operational. If a brand cannot explain how its products are made, from start to finish, it will not retain the trust of its customers.”  

     People have watched the climate crisis intensify. They’ve seen the documentaries exposing sweatshop conditions. They’ve read the reports on textile waste choking landfills and microplastics polluting oceans. They know that fashion is one of the world’s most polluting industries, and they’re no longer willing to look the other way whilst brands peddle fairy tales about “conscious collections” that represent a fraction of a per cent of their output. 

    The rise of circular fashion underscores this transformation. Over half of respondents (54%) say they now buy second-hand or repaired clothing far more often than they did ten years ago.  

    Durability has become the new luxury, with the same percentage valuing garments that last over those that follow fleeting trends. The cult of newness that fuelled fast fashion’s explosive growth is giving way to a more mature relationship with clothing, one that values longevity, craftsmanship, and responsible production. 

    Crucially, regulators are finally catching up with consumer sentiment. The recent fines imposed on Shein by France and Italy for greenwashing, misleading discounts, and data privacy violations signal that the cost of deception is rising sharply.  

    But it’s not just fast fashion giants in the crosshairs. Luxury houses once assumed to be above reproach are facing unprecedented scrutiny. A Valentino unit was placed under court administration for failing to prevent subcontractor exploitation. Dior and Armani have faced similar oversight. Even Loro Piana’s supply chain has been questioned. The message is clear: no brand is too prestigious to escape accountability for conditions in its production networks. 

    “These fines mark the start of a new enforcement era,” said Higginson. “For years, Eco Age has argued that sustainability must be proven, not proclaimed. Regulators are now echoing that call. Fast fashion can no longer treat greenwashing as the cost of doing business.”  

    The technology to deliver genuine transparency already exists. DNA markers can trace fibres from farm to finished product. Digital platforms provide fibre-to-retail transparency across complex supply chains. The tools are available. What’s required now is the will to use them and the courage to be honest about what they reveal. 

    Only 4% of consumers in our research said they would continue shopping with a brand involved in a scandal.  

    That’s not a warning, it’s a death sentence for any company that fails to take this shift seriously. In an age where information travels instantly and reputations can be destroyed within minutes, credibility has become the most valuable currency in fashion. 

    The conscious consumer isn’t a niche demographic or a passing trend. It’s the new mainstream. And the brands that thrive in this landscape won’t be those with the slickest sustainability reports or the most carefully curated Instagram feeds. They’ll be the ones that can demonstrate, with rigorous evidence, that their commitments are real. 

    The age of accountability has arrived.  


    By Sarah Getty, Editorial Director of Eco Age 

  • Are Trump’s Tariffs Killing Fast Fashion?

    Are Trump’s Tariffs Killing Fast Fashion?


    How the President’s trade war is changing shopping habits across the globe

    • Poshmark CEO Manish Chandra tells Eco Age: ‘secondhand marketplace will become an increasingly valuable’
    • Fast fashion giants SHEIN and Temu have seen prices rise by up to 300% and sales drop by up to a quarter
    • Resellers StockX reveals “uptick in intra-country trading”

    by Karl Smith-Eloise


    Donald Trump may be inadvertently helping beat climate change with his tariffs fashion industry insiders reveal.

    The billionaire’s controversial import tariffs – placed on goods entering the States – have rippled through the fashion world, with Chinese fast fashion giant SHEIN and Temu forced to increase prices hitting sales.

    While shoppers feel the financial pinch, environmental experts are noting what could be an important turning point for the planet.

    The tariffs, a key part of Trump’s ‘America First’ agenda, have intensified trade tensions with China, affecting consumers’ wallets. With 14 percent of Chinese exports destined for American shores, the impact has been swift and widespread.

    Much of the tariff-related news coverage has focused on the growing trade war between the United States and China, but what’s been more surprising is the grassroots response on social media. Manufacturers, many based in mainland China, have taken to TikTok to “expose” the truth about America’s favourite luxury products – revealing they’re manufactured far from glamorous European fashion capitals, in the same factories as fast fashion brands with significantly lower price tags.

    These social media revelations have had their desired effect. American consumers are now more aware than ever of how crucial imports are to their everyday lives – and how the new tariffs are affecting their purchasing power.

    Resell on the rise

    As consumers tighten their belts, the secondhand market is seeing notable growth.

    Discussion has focused largely on the market for new products, but – with a global circular economy now very much a part of life – it’s worth noting that tariffs have already begun to touch the secondary market too.

    ‘While primary retailers will likely see the biggest impacts, secondary marketplaces certainly aren’t immune to tariff-related challenges,’ a spokesperson for the resale platform StockX told Eco Age. However, StockX also notes that this isn’t the full picture.

    ‘As changes have gone into effect over the last few months, we’ve seen an uptick in intra-country trading. That is, buyers and sellers in the same country matching with one another for transactions,’ the platform’s spokesperson further confirmed.

    The result? A significant shift towards local buying that could reduce fashion’s carbon footprint.

    People are less willing to buy and sell internationally if that means paying more for products or a lower chance of those products selling. In parallel to this, however, there is a potential boon to a more localised circular economy.

    When StockX matches local buyers with local sellers, they get products to buyers faster, pay out sellers sooner, and significantly reduce import duties, taxes, and high freight costs.

    Poshmark CEO Manish Chandra was eager to highlight this trend, telling Eco Age: ‘As the landscape of tariffs and imports evolves, we believe the secondhand marketplace will become an increasingly valuable and cost-effective resource for American consumers.’

    Accidental eco hero

    In an unexpected twist, the 47th President – known for his climate change scepticism – may have unintentionally dealt a blow to fashion’s environmental impact.

    Industry figures show that freight transport is responsible for eight percent of global greenhouse gas emissions – 155 million tons of CO2 by air and 657 million tons by water routes.

    Temu has passed through almost all tariff increases with prices on some items rising by up to 200%.

    While SHEIN’s prices have risen by up to 300 percent on some items the fast fashion retailers have already seen buyers drop off.

    SHEIN posted a 23 percent week-on-week drop in US sales while Temu’s US sales fell 17 percent between April 25 to May 1 the week after tariffs were introduced.

    The Chinese company added more than 300,000 styles to its app in 2023 alone – that’s over 26,000 new products every single day. According to its own impact report, SHEIN emitted 16.7 metric tons of CO2 in 2023, highlighting the massive environmental toll of fast fashion.

    If, as a result of Trump’s tariffs, there’s not just a slowdown in exports to the US but in manufacturing on a global scale, that could have significant environmental benefits. Price hikes of up to 300% from fast fashion brands like SHEIN may dissuade consumers from buying clothes they only wear once if they are not so cheap.

    However even eBay – the world’s largest online marketplace for pre-loved goods – is preparing for significant changes, with a spokesperson telling Eco Age: “eBay is focused on helping sellers and buyers navigate the dynamic and fluid trade policy environment.”

    They added: “Our investments in shipping initiatives, combined with our global supply and extensive selection of pre-loved goods across a variety of categories, positions us well during periods of macroeconomic uncertainty.”

    The green effect

    Could this be the environmental victory no one anticipated?

    Despite Trump’s well-known climate change denial and environmentally questionable policies, his tariffs might accidentally do more for the planet than expected.

    By encouraging consumers to shop locally and consider second-hand options, these controversial measures could reduce carbon emissions and challenge polluting fast fashion businesses.

    Poshmark’s Chandra certainly thinks so, stating: “Our platform enables individuals to not only find incredible value and pre-owned fashions but also to participate in the growth of circularity. By shopping from Poshmark closets or starting their own, consumers are supporting sustainability and helping strengthen the American economy.”

    The global marketplace’s losses have become the local circular economy’s gain – proving that when it comes to saving the planet, sometimes the most unlikely solutions emerge from unexpected places.

    Whether by air, sea, or even ground from countries like Canada and Mexico, freight transport takes a huge toll on the environment. It’s not just the production side of the fashion industry that racks up CO2 emissions but also the ways in which clothing makes its way to consumers.

    If the recent price hikes lead to even a small drop in fast fashion sales, then simple supply and demand dictates a corresponding drop in production – and the environmental toll that production takes. It’s not necessarily the way environmental advocates expected this to happen, but the ends might eclipse the means where caring for the Earth is concerned.


    Karl Smith-Eloise is a writer and editor based in the UK. He was worked as the EMEA Editorial Lead for HYPEBEAST and Editorial Director of FUTUREVVORLD, as a contributing editor to Highsnobiety, and for the fashion house FENDI. He now focuses exclusively on Earth-forward and ethical avenues in fashion, footwear and the broader culture.

  • Reflecting On Rana Plaza

    Reflecting On Rana Plaza


    Twelve years ago today, an eight-storey building in Bangladesh collapsed. The disaster occurred at 9am on 24 April 2013. About 2,500 people were pulled alive from the rubble. But 1,134 people—mostly young women—died.

    These deaths weren’t caused by natural disaster. No earthquake triggered the collapse. The tragedy resulted from criminal neglect and callous greed. The building was home to five garment factories. Its collapse remains the deadliest disaster of its kind over a decade later.

    Signs of structural failure were evident 24 hours earlier. Shops and banks on the lower floors closed immediately. The garment factories on upper floors stayed open. Some workers faced threats of withheld wages if they didn’t show up. Without proper rights advocacy, they felt they had no choice.

    Appearances vs Reality

    Twelve years later, much appears to have changed in Bangladesh. Major protests erupted after Rana Plaza. The Bangladesh Accord was established in 2013. Later came the International Accord for Health and Safety in the Garment and Textile Industry.

    Look deeper, though. Too much remains the same.

    “The garment industry in Bangladesh faces conditions alarmingly similar to those before Rana Plaza,” Rashedur Chowdhury, Professor of Business at the University of Essex tells Eco Age. “Working conditions remain extremely poor. Workers have very limited avenues for self-representation or collective wage bargaining. Wages continue to be abysmally low despite their immense labour.”

    Chowdhury has spent considerable time in Bangladesh. He notes that worker exploitation extends beyond local issues. “Western brands remain reluctant to take direct responsibility for Bangladeshi workers’ welfare. They rely on local suppliers as intermediaries. This lets them exploit labour while avoiding accountability. If these brands assumed direct responsibility, both working conditions and wages could significantly improve.”

    Survivors Taslima, Anjura and Nilufa at the Rana Plaza memorial in Savar, 2022.

    This remains far from reality. “Western brands—through subcontracting—fail to recognise workers as primary stakeholders,” Chowdhury explains. “This approach helped them avoid legal accountability after Rana Plaza. They evaded paying adequate compensation by claiming indirect involvement.”

    This indicts the fashion industry’s complacency and complicity. The status quo remains despite proving catastrophically unfit at great human cost.

    “Despite benefiting from marginalised workers’ labour, Western brands avoid both direct and legal responsibilities,” Chowdhury adds. “Bangladeshi garment workers’ living and working conditions continue to deteriorate. Local suppliers justify poor wages by pointing to cost-cutting pressures from these brands.”

    This sustains ongoing unrest. “Infrastructural improvements have been minimal. If another catastrophe like Rana Plaza occurred, Western brands would likely sidestep responsibility again.”

    That we remain in a barely-changed system twelve years after such a disaster is unconscionable.

    “The garment industry in Bangladesh is facing conditions alarmingly similar to those that led to the Rana Plaza collapse.” – Professor Rashedur Chowdhury

    Bridging the Gap

    The first step forward requires closing the gap between garment workers and buyers. People who buy clothes need to understand where they come from and how they’re made. Western brands have used cognitive dissonance to obscure their products’ origins. This shields them from scrutiny by the one group they might listen to: paying customers.

    Activist Lavinia Muth holds strong opinions on this subject. She previously worked as a corporate social responsibility auditor before focusing on community-based justice work. Speaking to Eco Age she says: “Rana Plaza wasn’t a ‘wake-up call.’ It was a human disaster echoing the industry’s extractive logic. Black and brown lives remain disposable in fast fashion supply chains. Twelve years later, many families still await full reparations. Meanwhile, brands tout ‘ethical audits’ as alibis.”

    According to the Clean Clothes Campaign, the international Accord “only inspects the final tier of garment production.” This creates dangerous loopholes. “Workers deeper in supply chains risk their lives in textile mills and dyeing facilities without the same safety measures.” Even legally-binding initiatives like this only achieve surface-level change, not systemic reform.

    The CCC acknowledges some progress. The Accord—signed by 200 global brands—has prevented similar disasters since 2013. Improvements include “installing fire-fighting equipment, removing locks from doors, renovating unsafe buildings, providing worker training, and establishing complaint mechanisms.”

    But as an option rather than a requirement, it doesn’t go far enough. This isn’t surprising. Corporations will only sign agreements like the Accord if their bottom line faces minimal disruption. Even with this watered-down approach, major players like Levi’s and VF Corporation refuse to participate. They self-monitor using their own metrics rather than accepting rigorous industry-wide standards.

    The former site of the Rana Plaza building in Savar, Bangladesh.

    Opportunity for Change

    Despite this, significant change remains possible. Muth believes 2025 offers a potential turning point—a chance to reshape the industry. She outlines three key changes Bangladesh’s interim government must make:

    1. “Abolish poverty wages: Garment workers are experts, not ‘cheap labor.’ Their unions demand $350/month; brands must pay the true cost.”

    2. “Divest from fossil fabrics: Polyester fuels climate chaos.

    3. “Redirect subsidies to natural fibres and worker-owned cooperatives from Dhaka to Chittagong.”

    From here, Muth suggests, “Bangladesh could lead a just transition—decarbonising mills, retrofitting factories with solar energy. But this requires Global North creditors to cancel its crushing debts. The same banks financing fast fashion’s pollution profit twice: from exploitation, then from climate loans.”

    Industry Perspective

    Abdullah Hil Rakib offers a different viewpoint to Eco Age. As Managing Director of Team Group and former Senior Vice President of Bangladesh Garment Manufacturers and Export Association, he sees positive changes since Rana Plaza.

    “One silver lining of the tragedy is that it transformed Bangladesh’s apparel industry into one of the world’s safest. All factories underwent inspection by national and international experts. With necessary remediation, we ensured structural, fire and electrical safety everywhere.”

    “Rana Plaza was not a “wake-up call.” It was a human disaster, one that echoed the industry’s extractive logic, where Black and brown lives remain disposable to fast fashion’s supply chains.” – Lavinia Muth

    Whether reality matches this optimistic assessment remains questionable. But some progress has clearly occurred over the past decade.

    “Workers’ minimum wages have increased more than six times since 2010. As the industry grows, so do their wages. There’s been a 5% annual increment,” Rakib notes. “Bangladesh’s government has amended its Labour Act three times—in 2013, 2018 and 2023—to align with international standards. The requirement for worker participation in union registration dropped from 30% to 20% in 2018. Now it’s further reduced to 15% for factories employing over 3,000 workers.”

    Lavinia Muth meets survivors of the Rana Plaza disaster.

    These bureaucratic changes might seem minor compared to the emotional impact of Rana Plaza. But they matter. With stronger collective bargaining rights, workers might not have been forced into the building on that fateful day in 2013.

    Chowdhury remains skeptical about these reforms: “While these mechanisms may have improved structures to a limited extent, they largely ignored workers’ everyday suffering. They overlooked smaller accidents, invisible cost-cutting, dehumanising practices, and infrastructural deficiencies. This includes corruption during audits, inadequate enforcement of labour standards, and lack of genuine unionisation opportunities. Essentially, the Accord and Alliance allowed Western brands to deflect direct responsibility—an outcome that remains deeply problematic.”

    Dual Tragedies

    Twelve years later, Rana Plaza represents two tragedies. The first: entirely preventable loss of human life on an enormous scale. The second, perhaps equally shameful: how little has been done to ensure it never happens again.

    (Photography provided courtesy of Lavinia Muth.)

  • Threads of Resilience.

    Threads of Resilience.

    Reimagining waste in fashion.


    Today is the UN’s International Day of Zero Waste, and this year, we’re talking fashion.


    Every year, 92 million tonnes of textile waste — roughly the equivalent of 649 billion t-shirts — ends up in landfills or incinerators. Meanwhile, the fashion industry churns out 100 million tonnes of new garments, fuelling a culture of consumption.

Not only is this fast-fashion model toxic and unsustainable, it also erases the unique stories that our clothing is meant to inherit.



    But what if a snagged sleeve, ill-fitting jean, or last-season jacket didn’t mean the end of the story, rather, the beginning of a new chapter?



    Whether you grab a needle and thread or visit a local tailor, repairing your clothes is one of the most radical acts of sustainability, and refusal of fashion’s throwaway cycle.

And the industry is paying attention. From Patagonia and Nudie Jeans to Ganni and Veja, brands are offering free repair services, proving that fashion’s future can be regenerative.

    We take a look at some of the brands keeping clothes in circulation.

    Patagonia’s “Worn Wear” program offers free repairs, resale and upcycling.

    Customers can also request spare parts for DIY fixes.

    GANNI offers free tailoring and repairs through its SOJO partnership.

    The service includes alterations and fixes, with door-to-door collection in London and a nationwide postal option in the UK.

    Berghaus offers free repairs for life.

    If an item is beyond repair, customers can opt for upcycling and get 30% off a new purchase.

    VEJA offers a “Clean, Repair and Collect” project.

    They offer free repairs for sneakers of any brand as part of their “Repair Friday” initiative.

    Nudie Jeans offers free lifetime repairs on all denim.

    Worn jeans can be sent in for mend or traded for 20% off a new pair, with repaired denim resold through its Re-use program.

    Citizen Wolf offers free lifetime repairs on all its garments.

    They also use AI tailoring to offer high-quality, custom-fit t-shirts with low impact fabrics that ensure longevity.

    How do you give your clothes a second life?

    Share your zero-waste fashion hacks on our instagram page.

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  • Women transforming fashion.

    Women transforming fashion.

    Meet the women reimagining fashion for a better tomorrow!

    This International Women’s Day, we’re honouring the remarkable pioneers who are leading the charge towards a more sustainable and ethical industry.

    From innovative eco-solutions to championing fair practices, these change-makers are proving that style and sustainability can go hand in hand.

    Let’s celebrate their impact today and every day! 🌿🌍

    Sally Fox – The Textile Revolutionary

    Sally has revolutionised cotton farming with naturally coloured, pesticide-free cotton, showing that fashion can be beautiful and responsible while protecting the planet.

    Dr Carmen Hijosa – The Mind Behind Piñatex®

    Dr Carmen Hijosa pioneered Piñatex®, a natural leather alternative made from pineapple leaves, proving that innovation can be both socially and environmentally responsible.

    Natsai Audrey Chieza – The Biodesign Trailblazer

    Natsai Audrey Chieza is transforming fashion with biodesign, using bacteria to create vibrant, chemical-free dyes while saving water. Her work is revolutionising fashion, one microbe at a time!

    Ayesha Barenblat – The Fair Fashion Advocate

    Ayesha is a social entrepreneur with a passion for building sustainable supply chains. She has spent the last decade working with brands, governments to improve the lives of makers in global supply chains.

    Find out more and let us know your thoughts on our instagram page

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