The one style that never goes out of season? Nature.

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Fashion is having a biophilic breakthrough. Brands like Stella McCartney, Iris van Herpen, and Solitude Studios are proving that clothing can be a love letter to our planet. From seaweed bags dyed with bog water to dresses crafted from ocean bi-products, these designers are reimagining fashion as an ecosystem, not just an industry.

When fashion learns to mimic nature’s brilliance—its regenerative power, its zero-waste philosophy—we’re not just making clothes. We’re making change.

The future of fashion grows, adapts, and heals. Just like nature.

Reimagining waste in fashion.

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Today is the UN’s International Day of Zero Waste, and this year, we’re talking fashion.


Every year, 92 million tonnes of textile waste — roughly the equivalent of 649 billion t-shirts — ends up in landfills or incinerators. Meanwhile, the fashion industry churns out 100 million tonnes of new garments, fuelling a culture of consumption.

Not only is this fast-fashion model toxic and unsustainable, it also erases the unique stories that our clothing is meant to inherit.



But what if a snagged sleeve, ill-fitting jean, or last-season jacket didn’t mean the end of the story, rather, the beginning of a new chapter?



Whether you grab a needle and thread or visit a local tailor, repairing your clothes is one of the most radical acts of sustainability, and refusal of fashion’s throwaway cycle.

And the industry is paying attention. From Patagonia and Nudie Jeans to Ganni and Veja, brands are offering free repair services, proving that fashion’s future can be regenerative.

We take a look at some of the brands keeping clothes in circulation.

Zara’s fast fashion skiwear

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Zara’s “budget-friendly” skiwear hides a darker reality. These petroleum-derived synthetic garments fail at their primary function. ⛷️

Despite the après-ski aesthetic, they lack proper insulation, leaving wearers cold after minimal exposure to winter conditions.

Unlike durable, quality skiwear, these pieces are designed for obsolescence, destined for landfills after a single season.

Their production releases harmful microplastics into our oceans and contributes significantly to fashion’s carbon footprint.

True affordability means considering cost-per-wear and environmental impact.

Real sustainability requires investing in quality, durability and natural materials.

Meet the women reimagining fashion for a better tomorrow!

This International Women’s Day, we’re honouring the remarkable pioneers who are leading the charge towards a more sustainable and ethical industry.

From innovative eco-solutions to championing fair practices, these change-makers are proving that style and sustainability can go hand in hand.

Let’s celebrate their impact today and every day! 🌿🌍

Pretty Little Thing‘s relaunch event was the latest example of “haute-washing” — using A-list celebrities to disguise the reality of fast fashion.

This week PLT unveiled its ‘most ambitious’ rebrand since launching in 2012 but critics were quick to point out that the clothing is still largely plastic.

One dress being sold for £70 is made up of 73% Polyester, 22% Rayon, 5% Elastane – all types of plastic.

PLT has long been under fire over its fast fashion practices, and has consistently scored poorly for the Environment, Animals, and People categories of the Good Shopping Guide’s ethical rating report – and scores as one of the least-environmentally friendly brands in the UK.

High-profile names can’t disguise the reality of fast fashion. Rebranding should focus on real values, sustainability, and consumer feedback—otherwise, it’s just haute-washing.

When will fashion focus more on longevity, craftsmanship, and sustainability rather than using celebrity glamour to sell more unsustainable pieces?

No amount of supermodel star power can change the fact that fast fashion remains unsustainable. The industry continues to rely on celebrity endorsements to distract from the bigger environmental impact. The rebrand should focus on real change, not just star-studded illusions.

The future of fashion should be about values, not just hype.

Archival Fashion’s Oscar moment.

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While true vintage pieces were fewer on the Oscars red carpet this year, archival fashion had a major moment at the after parties.

It’s always exciting to see iconic designs make a comeback, proving that true style is timeless and never fades!

We take a look at the best-dressed picks.

The 2025 Oscars were filled with classic revivals, yet true vintage looks were surprisingly scarce.

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The fashion world is already overflowing with clothing, yet new pieces are being made to look vintage instead of rewearing the originals. With so many stunning pieces already in existence, why recreate what we could simply reuse?

Red carpet gowns often get just one moment in the spotlight before being stored away. These masterpieces deserve to be reworn and remembered, not forgotten.

With vintage fashion becoming more mainstream, isn’t it time we fully embraced what’s already out there instead of producing even more?