University of Cambridge spin-out Sparxell needed to establish credibility with investors and industry partners for their breakthrough plant-based colorant technology.

As a biotech startup entering a $48 billion global colorants market, Sparxell required strategic communications to build market presence, support fundraising efforts, and position their plastic-free innovation as a viable alternative to synthetic dyes.

In 5 months, we delivered an integrated campaign combining strategic press releases (EIC funding, industry partnerships with PANGAIA and Patrick McDowell), reactive media opportunities (positioning leadership as experts on FDA synthetic dye restrictions), thought leadership, and event-led visibility—securing coverage across fashion, beauty, packaging, and sustainability sectors to demonstrate cross-industry potential.

”Eco Age has been instrumental in helping Sparxell spread its story. From amplifying strategic partnerships to communicating key company milestones, the Eco Age team reinforced our credibility across fashion, beauty, and deeptech. They understand how to craft compelling messages around our innovation that genuinely resonate with our audience.” Benjamin Droguet, Founder & CEO Sparxell