18th of September 2018

The CNMI Green Carpet Talent Competition

By Eco-Age
18th of September 2018

Paris: Christopher Bevans, Hu Bing, Derek Blasberg, Desirée Bollier, Carmen Busquets, Carlo Capasa, Camille Charriere, Edward Enninful, Livia Firth, Ellie Goulding, Natalie Kingham, Petra Nemcova, Sara Soz-zani Maino, Jenke Ahmed Tailly, Kelly Wong were among the illustrious judges who today selected the finalists for the second edition of The CNMI Green Carpet Talent Competition.

The project is part of the Green Carpet Fashion Awards Italia, created by Camera Nazionale della Moda Italiana (CNMI), in collaboration with Eco-Age, and with the support of The Ministry of Economic Development (MISE), The Italian Trade Agency (ITA) and the Municipality of Milan. This event celebrated Italy’s greatest designers and luxury brands to-gether with emerging designers for the first time and culminated in a stunning global first “The Green Carpet Fashion Awards Italia” at Teatro alla Scala, in Milan in September 2017 The CNMI Green carpet Talent Competition challenges emerging designers worldwide to redefine sustainability in fashion, drawing on the Italian supply chain. The competition which is part of The Green Carpet Fashion Awards, Italia, is supported by The Bicester Village Shopping Collection by Value Retail. Judges scrutinised entries from short-listed design talent. Innovations on display included sequins laser cut from used plastic bottles; rhu-barb tanned leather; graphite upcycled from the tech industry used as a substitute for chemical dyes and a dress made from jute bags, typically sold in Milan to be used as water barriers to stop floods from canals, purchased from Navigli market in Milan. “This year’s entrants are making deep connections,” said Carlo Capa-sa, Chairman Camera Nazionale della Moda Italiana, “that run into the Italian supply chain but also offer commentary and in a way solutions to the global plastic pandemic or climate change. Young designers in-vested in sustainability are pushing the limits of fashion further every year. It is stunning to see.” “The design talent and innovation this year has blown me away”, said Livia Firth, Founder and Creative Director, Eco-Age. “The designers we’ve seen are not only highlighting traditional Italian craftsmanship but also creating their own materials when they can’t find sustainable solutions on the market. Through their creativity, drive and passion they are setting a clear challenge to the wider industry.” The designers also focused on the Handprint of Fashion, collaborating with Italian artisan groups, specialising in hand-painting and embroidery.   Deliberations by the judges, saw the 10 semi-finalists whittled down to five finalists.   The five finalists will attend The Green Carpet Fashion Awards on Sept 23rd at La Scala which will close Milan Fashion Week. Last year atten-dees included Gisele Bündchen, Naomi Campbell, Dakota Johnson, Marion Cotillard, Andrew Garfield, Zoe Saldana and Lauren Hutton. The finalists are Behno, Davide Grillo, Gilberto Galzolari, Teatum Jones and Wrad.

One designer will be announced as the winner of The Franca Sozzani GCC Award for Best Emerging Designer on stage at La Scala and will be given the opportunity to present at Milan Fashion Week in February 2019, supported by Camera Nazionale della Moda Italiana. The five finalists will embark on a mentorship programme with The Bi-cester Village Shopping Collection by Value Retail. Working with handpi-cked mentors from across Europe and China, the five finalists will be-nefit from global expertise in fashion, retail, supply chain management, consumer insight, brand building, tourism, marketing and distribution to help them reach their true creative and commercial potential. The de-signers will also have their collections featured in the Villages’ creative platforms dedicated to showcase new talents. Desirée Bollier, Chair – Value Retail Management, said: “We are deli-ghted to continue our partnership with Eco-Age and Camera Nazionale della Moda Italiana (CNMI). The CNMI Green Carpet Talent Competition is an important initiative that reflects the commitment of The Bicester Village Shopping Collection® to discovering and nurturing emerging de-sign talent. The creativity and ingenuity I have witnessed has been inspi-ring. The agenda of the future is in the hands of such talent. The Bicester Village Shopping Collection’s mission is to mentor such talented indivi-duals. Our retail and business mentorship is bespoke in order to address their individual needs so as to translate their vision into commercial and sustainable success. We look forward to working with the next genera-tion of finalists.” Last year’s winner, Italian designer Tiziano Guardini said “Winning the competition has totally changed my life. This special project has allowed me to grow creatively as a designer and has also provided me with the tools, priceless industry connections and essential business advice to build my brand, sustainably of course!”. More images from the judging day available here (photocredits: Charlie Sawyer), interviews with designers and judges available on request.


Christopher Bevans: Designer and Creative Director 

Hu Bing: Actor 

Derek Blasberg: Head of Fashion and Beauty Partnerships, Youtube Desirée Bollier: Chair, Value Retail Management

Carmen Busquets: Entrepreneur and Founding Investor of Net-A-Porter

Carlo Capasa: Chairman Camera Nazionale della Moda Italiana

Camille Charriere: Influencer

Edward Enninful: Editor in Chief, British Vogue

Livia Firth: Founder and Creative Director, Eco-Age

Ellie Goulding:  Singer, Songwriter and UN Goodwill Ambassador

Natalie Kingham: Fashion and Buying Director, MATCHESFASHION.COM

Petra Nemcova: Model

Sara Sozzani Maino: Deputy Editor in Chief, Vogue Italia and Head of Vogue Talents

Jenke Ahmed Tailly: Stylist

Kelly Wong: Director of Fashion, Lane Crawford

CAMERA NAZIONALE DELLA MODA Sustainability is one of the pillars of CNMI’s strategy and an issue on which it has been active for years, also through its participation in a Work Group whose members include Bottega Veneta, Ermenegildo Zegna, Fendi, Gianni Versace, Giorgio Armani, Gucci, Loro Piana, Mon-cler, OTB, Prada, Salvatore Ferragamo, Tod’s, Valentino. Its commitment began at the beginning of 2012 with the publication of the “Manifesto of sustainability for Italian fashion”, which set forth a 10-point plan for responsible and sustainable fashion. This was fol-lowed by the publication of “Guidelines on eco-toxicological requisi-tes for clothing, leather goods, footwear and accessories” in February 2016, a document produced in collaboration with Sistema Moda Italia, Altagamma, Federchimica, Associazione Tessile e Salute and Unic. In september 2017 CNMI published the “Principles for Sustaianble Re-tailing”, a document that makes recommendations on design criteria and methods offering optimum bio-climatiqualities and architectural-performance for sales premises. Produced by the Goldmann & Par-tners Applied Sustainability Study Centre (with endorsement by the National Bio-architecture Institute and the Textiles and Health Asso-ciation), the document provides a simple and immediately applicable summary of all the practices that can help achieve optimum design. The Sustainability Working Group has completed guidelines on the use of chemical substances in production processes and has been en-gaged for some time on the study of other basic issues such as raw materials sourcing, supply chain control (also through the sharing of audits) and social and environmental responsibility.

The objective is to implement this roadmap by the end of 2020, thus achieving full actuation of the “Manifesto of sustainability for Italian fashion”. Since 2016, CNMI has also been on the Economic Development Mini-stry’s Fashion and Accessories Committee, along with all the other key organizations and associations in the fashion sector. Said Committee has set up a special working group on sustainability which is chaired by CNMI and Sistema Moda Italia. CNMI is carrying forward massive communication, education and trai-ning initiatives across the entire industry to ensure that sustainability becomes an integral part of the world’s perception of Italy and Italian fashion. As part of this strategy, the Green Carpet Fashion Awards, Ita-lia is designed to re-launch the brand Made in Italy and its commit-ment to ethics and sustainability. ECO-AGE Eco-Age is a specialist sustainability and communications consultan-cy. We are a leading and trusted voice, expert in bringing positive, su-stainable change to key audiences. Our evidence-led sustainability narratives and programmes of change resonate with both consumers and industry insiders. Over the last decade we have honed specific expertise in supply-chains, textiles, impact measurement, internal and external communications, PR and event-planning. The programmes that we develop are aligned with international best practice and feed into global targets. This me-ans the change that we help to activate is real and substantive. Our sole purpose is to distil our know-how, expertise, enthusiasm and talent into client campaigns, strategies and programmes that bring real and substantive change. Not only does this help to shift the dial on sustainable change but it gives a new generation of conscious con-sumers fresh and compelling reasons to invest – emotionally and fi-nancially – in the brands of our partners. Our current partners include luxury fashion and jewellery brands, fa-shion retailers (including online), real estate companies, celebrity opi-nion-formers, film and TV academies, music academies, and fashion councils around the world. THE BICESTER VILLAGE SHOPPING COLLECTION BY VALUE RETAIL The Bicester Village Shopping Collection by Value Retail is home to more than 1,300 boutiques of the world’s leading fashion and lifestyle brands, all of which offer savings of up to 60% on the recommended retail price, and sometimes more, all year round. Each of the 11 Villa-ges in Europe and China offers an unparalleled experience, blending five-star hospitality, art, music, theatre, beautifully presented bouti-ques and exceptional value for money. The unique destinations reflect and celebrate aspects of the culture and architecture of their locations.




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