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Case study 


In 2019, Diesel wanted to embark on its sustainability journey, taking action for the benefit of current and future generations and ensuring our continuing success in a changing world.

Eco-Age worked with Diesel on the launch of its first sustainability strategy, For Responsible Living, a commitment to taking action for the benefit of current and future generations and ensuring Diesel’s continuing success in a changing world. This holistic sustainability strategy was developed by assessing the environmental, social and economic topics most relevant to the business and its stakeholders. It is based on four key pillars and commitments named Be The Alternative, Stand For The Planet, Celebrate Individuality and Promote Integrity.
In the years to follow, Eco-Age continued to support Diesel in identifying ways to improve its environmental and social performance and communicate effectively on these efforts. The strategy was launched during Milan Fashion Week, and was attended by 82 key press outlets, including Vogue Italia, The Guardian, ELLE Italia, GQ Italia, Dazed, and WWD.
In February 2020, Diesel launched the first ‘DIESEL UPCYCLING FOR’ collection – a new series of collections that address the need in the fashion industry for transparency and continuous innovation of materials. Each piece of the collection has a QR code that can be scanned, directing the purchaser to a landing page that details the making of the garment, with a photographic timeline of all the processes used.
In April 2020, Diesel introduced its most responsible denim collection to date, using innovative techniques that significantly reduce the use of water and chemicals during the production process.