THE ECO-AGE Principles

A benchmark against which brands can show a commitment to ethical, social and environmental behaviour.

At Eco-Age, we help brands understand how they can add sustainability to their existing brand strategy, meeting standards of business ethics and corporate behaviours.

Fair Work
Respect and uphold the rights of employees and workers throughout supply chains by ensuring they are treated fairly, provided with safe, healthy and respectful workplaces, guaranteed a minimum wage and preferably a living wage, and offered training and development opportunities. Take steps to mitigate and eradicate all forms of modern slavery or human trafficking throughout business operations.
Case Study - Livia Firth visits Rana Plaza, Bangladesh
Enhance the economic, environmental and social development of local communities, for example through charity partnerships, supporting local supply chains, or by providing employment and education opportunities. Engage with and respect the opinions of the local community, for instance through collaborative decision-making.
Case Study - Wembley Stadium
Diversity and Inclusion
Promote diversity, inclusion and equality across business practices and throughout the supply chain; in all business areas, such as employment practices, goods and service offerings and internal and external communications. Respect and value all human differences including, but not limited to, race, ethnicity, culture, gender, age, sexuality and ability.
Case Study - The Commonwealth Fashion Exchange
Tradition and Heritage
Preserve and celebrate traditional and artisanal expertise, skills, processes and practices. Respect cultural heritage throughout the design, development and delivery of goods and services.
Case Study - Livia Firth in Guatemala
Moving Towards Circular Systems
Develop business models and initiatives that promote circularity principles such as take-back schemes, repairing and recycling solutions. Consider the end of life of products and services, minimising waste produced and ensuring easy disassembly and recyclability. Use recycled, upcycled and repurposed materials.
Case Study - Bottletop Zero Waste Store
Environmental Management
Maintain and enhance the quality of the natural environment, protecting biodiversity and ecosystems. Reduce the environmental impact of business operations by minimising the use of resources, such as energy, water, and chemicals, avoiding unnecessary plastic and packaging, and use alternative low impact resources and materials. Minimise outputs such as emissions to air, water and soil, and manage waste responsibly.
Case Study - Gucci's Deforestation-Free Leather
Animal Welfare
Promote animal welfare and ensure that the Five Freedoms are upheld throughout business practices and across supply chains. Where non-animal derived alternatives are used, ensure they are responsibly sourced and created with a low environmental impact.
Case Study - The Press Tour
Corporate Governance and Ethics
Assume accountability for all business practices. Operate legally and prohibit all forms of bribery and corruption. Conduct business in accordance with high ethical standards, ensuring best practice is upheld throughout the business and across supply chains.
Case study - Business Sustainability Strategy
Transparency and Communications
Openly and accurately communicate about sustainability commitments and performance. Raise awareness and educate all stakeholders, such as employees, investors, suppliers and customers, to drive progress throughout industry.
Case study - Fashion Scapes: Forever Tasmania
Leadership and Innovation
Drive positive change through championing and developing new and forward-thinking products, systems and services that promote more responsible production and consumption.
Case study - Chopard's Journey to Sustainable Luxury