THE ECO-AGE Principles

A benchmark against which brands can show a commitment to ethical social and environmental behaviour.

At Eco-Age we help brands understand how they can add sustainability to their existing brand strategy, meeting standards of business ethics and corporate behaviours.

Transparency
Operate legally, and openly communicate their sustainability commitments and performance.
Case Study - Gucci Equilibrium
No Child Labour
Do not tolerate forced or child labour in its facilities or supply chain.
Case Study - Chopard's Journey to Sustainable Luxury
Fair Work
Respect the rights of employees and contractors and ensure they are treated fairly and with dignity, without discrimination of any kind; provide a safe and healthy workplace; and guarantee a legal minimum wage throughout the supply chain.
Case Study - Livia Firth visits Rana Plaza
Community
Contribute to the economic and social development of communities affected by their operations.
Case Study - Narciso Rodríguez Heart Collection
Traceability
Allow the key materials of the product or collection to be traced back to their origins.
Case Study - Commonwealth Fashion Exchange
Preservation of Resources and Environment
Conserve endangered species, ecosystems and ecological processes and do not cause deforestation or loss of biodiversity.
Case Study - Gucci's De-forestation Leather
Recycle and Reuse
Re-use resources including raw materials and finished products, and minimise energy use, water, natural resources, waste generation and greenhouse gas emission.
Case Study - The Press Tour
Pollution Minimisation
Avoid pollution to air, water and soil and the use of toxic chemicals.
Case study - Bottletop's Zero Waste Store
Resource Management
Ensure that the extraction and disposal of water and management of waste is legal and responsible.
Case study - Wembley Stadium
Animal Welfare
Promote animal welfare and do not allow them to suffer.
Case study - Forever Tazmania