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Case study 

FOSSIL FUEL FASHION CAMPAIGN

The FOSSIL FUEL FASHION campaign was set up by Eco-Age as a rallying cry to unite calls for a fair phase out of fossil fuels in the fashion industry under one campaign and coalition of partners

POLICY AND COMPLIANCE
EU REGULATIONS
ADVOACY ALIGNMENT
Building on several years of investigations and research into fashion’s over-reliance on fossil fuels, our campaign aims to spotlight the intrinsic links between fossil fuels and fashion during climate talks where the fashion’s climate impact is traditionally under-represented. From NGOs and academics, to solution providers and fashion opinion leaders, Eco-Age convened a group of partners whose reach and influence in the fashion space is unprecedented.
The FOSSIL FUEL FASHION campaign launched during Climate Week NYC 2023, with an expert-led panel discussion on fashion’s over-reliance on fossil fuels. The campaign then went to Brussels, where we convened MEPs, NGOs, academics, and industry opinion leaders in roundtable and panels at the European Parliament. Speakers included Alessandra Moretti MEP, Brussels Secretary of State Barbara Trachte, Rapporteur for Ecodesign (ESPR) and Clean Up Kenya Founder Betterman Simidi. So far the FOSSIL FUEL FASHION Campaign has a total social reach of 25+ million.

We Wear Oil with Sophia Kianni

On Energy Day at COP28 2023, Iranian-American climate activist Sophia Kianni launched her We Wear Oil social media campaign in partnership with Vogue Arabia and the FOSSIL FUEL FASHION Campaign.
Sophia worked with Eco-Age, creatives Bright Colors and Public Opinion (who worked pro-bono) covering herself in “oil” to draw attention to the intrinsic link between fossil fuels and the fashion industry. Sophia highlights that ‘synthetics’ is just another term for fossil fuels. Cheap, fossil fuel-based fibers – like polyester – allow fashion to overproduce and lead to a direct correlation between the growth of synthetic fibers and the fast fashion industry.
The We Wear Oil campaign called for global leaders to bring the fashion industry to the forefront of fossil-fuel phase out discussions and keep the industry accountable for the promises made in the Paris Agreement. The campaign also highlighted our power to make a difference as consumers by rewearing outfits, buying mindfully, choosing second hand over new, and raising our voices for change. The campaign went viral on social media, with a media reach of 82M+ and a social reach of 21M+.