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19th of September 2018

GCFA 2018 Award Presenters Announced

By Eco-Age
19th of September 2018

Cate Blanchett, Julianne Moore and Cindy Crawford among start studded presenters at this year’s Green Carpet Fashion Awards, Italia 2018

Wednesday, September 19th: This year the awards will reflect the power and potential of global sustainability through collaborations and game changers.

Camera Nazionale della Moda Italiana, in collaboration with Eco-Age with the support of the Ministry of Economic Development, ITA and Comune di Milano today offered a tantalising glimpse of this year’s lineup for second edition of The Green Carpet Fashion Awards Italia at La Scala on 23rd September.

Fourteen award categories were unveiled at a press conference in Milan, alongside the first A-list presenters, actresses Julianne Moore, Cate Blanchett and iconic model Cindy Crawford. ‘Change isn’t just on the horizon, it’s here and this year’s GCFAs reflect how the luxury industry and Italian supply chain is more resilient, agile and adaptive. This year’s awards show that the luxury fashion industry defined by Made in Italy is at the cutting edge of a global sustainability awakening’ - said Carlo Capasa, Chairman of Camera Nazionale della Moda Italiana.

The popularity of the GCFAs reflects the modern fashion industry and the modern sustainability movement that is based on evidence and outcomes. But these awards also honour the handprint, the human endeavour and commitment that goes into making world class products that are heirlooms of the future. That emotional resonance must be pre-served and strengthened in order to be sustainable. It is why we are emotionally invested.’ Livia Firth said, ‘The issues within the global $3 trillion fashion industry are well known, and this year’s awardees are all about the solutions. Every recipient at La Scala is reimagining and reworking the supply chain for the future and reinvesting in the planet and in people. La Scala is the night we can amplify bold and brilliant solutions to environmental and social crises. It is a night for the game changers!’ “The ICE Agency supports the Green Carpet Fashion Awards from its conception, and has renewed its support to the Camera Nazionale della Moda Italiana for this second edition. It is important that the aspect of sustainability is continuously and increasingly shared by producers and consumers all over the world, and with this award we want to highlight the achievements of the Italian fashion industry in this scope. They have contributed not only by increasing the performance of Made in Italy from an environmental point of view, but from an economic standpoint as well: being ‘green’ helps companies be more efficient and increase their exports.” Michele Scannavini, Chairmain of ICE Agency.

“Having achieved, for the second year running, an event with an international vocation like the Green Carpet Fashion Award means being able to bring the issues of environmental sustainability to the center of the debate in the entire fashion sector. Arguments that today, more and more, are a discriminating factor in purchasing choices, especially for millennials. We managed to give back to Milan the role of trailblazer in the fashion world, by addressing delicate issues that can no longer be postponed, such as attention to the environment and the protection and respect of men work”, comments the Councilor for Commerce, Productive Activities, Fashion and Design Cristina Tajani who continues. “The Green Carpet Award with Milano XL is a component of a strategy to promote Ita-lian know-how that we hope will continue in the next editions of Fashion Week, counting on the renewed support of the Government, to make Milan the heart for the Made in Italy” Despite being a new addition to the fashion calendar, the awards have established themselves as one of the world’s foremost fashion events.

Last year’s event attracted the biggest names in fashion and entertainment, with global coverage across fashion, entertainment, innovation, science and environment platforms. Hamish Bowles, Creative Director for the garden in La Scala Square and all elements of the GCFAs and Vogue International Editor at Large says: ‘The hummingbird motif that is threaded through the Green Carpet Fashion Awards gala was chosen as this tiny bird symbolizes industry, adaptability and resilience - all qualities that are integral to the concept of sustainability. We looked at nineteenth century ima-gery that bears witness to that era’s fascination with these extraordi-nary birds that continue to compel us with their seemingly weightless beauty - their lightness of being.” The concept was originally created by UK based company Dresd’, the leading sustainable events agency, which chose the Hummingbird as this year’s theme. The 2018 GCFAs reach further and more deeper and reflect a social and cultural shift in the fashion industry. The GCFA Leaders Award will award the individual who has done most to advance inclusion and accessibility in fashion in order to change the conversation for the long term. Alongside star designers and stars of stage and screen will be fashion’s new star communicators, including the world’s biggest stars of blogging and social media reflecting a continued evolution in communication. One of the most eagerly awaited awards returning for 2018 is The Franca Sozzani GCC Best Emerging Designer, in memory of Franca Sozzani, the Vogue Italia editor who championed sustainability and diversity. Since the finalists were decided by a stellar panel of judges in July during Paris Couture Week, five finalists have been preparing for La Scala where one will be crowned the winner and receive a one-year business mentorship programme by The Bicester Village Shopping Collection. 

One category winner has already been revealed. Suzy Menkes, the iconic fashion journalist was announced as the recipient of The Visionary Award at a special reception at the Venice Film Festival. The 2018 Green Carpet Fashion Awards are set to become a similar unstoppable force. Winners will receive the iconic statuette symbolizing a woman and handcrafted by Chopard with fairmined gold. A special thanks goes to our partners, which honour the values of the Green Carpet Fashion Awards and contribute with different initiatives to the success of the event. This year’s partners include The Bicester Village Shopping Collection by Value Retail, Chopard, Borsa Italiana, ISKO, Technogym, The Woolmark Company, Gallerie d’Italia, Aquafil, Instagram. A special thanks for the support to Consorzio Franciacorta, S.Pellegrino, Richard Ginori and illy.

PARTNERS STATEMENTS:

The Bicester Village Shopping Collection by Value Retail is home to more than 1,300 boutiques of the world’s leading fashion and lifestyle brands, all of which offer savings of up to 60% on the recommended retail price, and sometimes more, all year round. Each of the 11 Villages in Europe and China offers an unparalleled experience, blending five-star hospitality, art, music, theatre, beautifully presented boutiques and exceptional value for money. The unique destinations reflect and celebrate aspects of the culture and architecture of their locations. Once again Chopard is delighted to be able to have the opportunity to work with The Green Carpet Fashion Awards, Italia for this year’s ceremony. In accordance with Chopard’s commitment to produce all its wa-tches and jewellery in ethical gold starting in July 2018, this year’s statuet-te is crafted from Fairmined-certified ethical gold, extracted by artisanal and small-scale miners as part of Chopard’s Journey to Sustainable Lu-xury. Borsa Italiana is pleased to announce its participation in and its support of the Green Carpet Fashion Awards.

This initiative originated from the desire to share the values of sustainable development with the Italian Fashion sector, a leading sector of the natio-nal economy that offers outstanding examples of global excellence. ISKO™, the responsible denim fabric ingredient, challenges the oxymoron “denim on the red carpet”  by coming together with brands to create he-ad-turning, pluri-certified – Nordic Swan Eco Label, Life Cycle Assessed, Responsible – formal denim pieces. ISKO™ denim brings its serious take on denim a step forward by showing denim is beautiful inside out. The designs will be worn by celebrities. The link between Technogym and Italian fashion represents an important platform to promote, at a global level, the concept of wellness, a profoun-dly Italian way of life, with its roots deep in the ancient Roman saying of “mens sana in corpore sano”. Within its role of Official Wellness Partner of the Milan Fashion Week, Technogym will also participate to the Green Carpet Fashion Awards Event to celebrate the best in sustainability in the luxury fashion industries. For Technogym sustainability goes beyond the purely environmental sense and is strongly focused on people’s health. In fact, wellness represents a great social opportunity for all stakeholders - Governments, Companies and Citizens - to promote health, prevention and healthy lifestyles, which are essential to guarantee a sustainable de-velopment for the planet in the medium to long term. The Woolmark Company is proud to partner with the Green Carpet Fashion Awards as it highlights and rewards the sustainable efforts made by industries in the fashion system. Camera Moda and Eco Age have chosen The Woolmark Company as a partner of the event thanks to its efforts to promote the world’s leading natural, renewable and biodegradable fibre – wool – which aligns to the values of the Green Carpet Fashions Awards. The Gallerie d’Italia in Piazza Scala takes part in the GCFA ITALIA 2018 with an After Party at the Museum which will offer an extraordinary pre-view of the exhibition True perfection (25/28 October 2018). 

The exhibition will be dedicated to a great masterpiece of the sixteenth century, an exceptional loan from the Museum and Real Bosco di Capodimonte: the Cassetta Farnese, an exquisite silver-gilt casket decorated with embossed, chiselled details, small statues inspired by Michelange-lo’s sculptures, and embellished with rock crystals and lapis lazuli. Gallerie d’Italia will honour this masterpiece with a light dinner that will kick off after the 2018 edition of the GCFAs and the award ceremony at Teatro alla Scala. Aquafil group, the Italian pioneer of the circular economy, is the first com-pany in the world which is able to produce a fully recycled and endlessly regenerable fibre: ECONYL®. Already a partner of the first edition of the Green Carpet Fashion Awards, Italia, Aquafil confirms once again its sup-port with the supply of a red carpet of more than 1.700 mq in size.The car-pet will be made of ECONYL® fibre and it will be produced in cooperation with Ege and Eco-Contract. Placed in Piazza della Scala, the Aquafil carpet will have a significant role in the event. After the awards ceremony, the carpet will also be reused and then recycled into yet another adventure. Instagram is the natural partner of Camera della Moda and Eco-Age: peo-ple connect to the social network to get inspiration and discover content they are interested in and if there is a world that allows exploiting Insta-gram at its best, this is definitely the fashion one.

Fashion has always been one of the most popular vertical on Instagram, thanks to the natural propensity for the image of both worlds.

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