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Case study 

The Green Carpet Fashion Awards 2023-24

The Green Carpet Fashion Awards (GCFA) unites the fashion and entertainment industries to celebrate interconnected change and positive transformation on a global scale.

CREATIVE ACTIVATION
EVENT CONCEPTION AND PRODUCTION
PR STRATEGY AND TALENT MANAGEMENT
INDUSTRY ADVOCACY
 
The GCFA platform utilizes the visibility and influence of red carpets, the Awards Season, and the fashion industry to amplify the messages of social and environmental justice leaders of change from around the world. Through a collaboration with the GCFA, our partners gained the opportunity to connect with top tier talent, industry leaders and exceptional activists, as well as benefitting from tangible results generated from deliverables.
Talent such as Zendaya, John Legend, Leonardo DiCaprio, Chrissy Teigen, Cate Blanchett, Donatella Versace, Jennifer Coolidge, Annie Lennox, Edward Enninful, Heidi Klum, Tom Ford, Helen Hunt, Jerry Hall, Michaela Jaé Rodriguez, Simone Ashley, Simu Liu, Amber Valletta and Trudie Styler have walked the red carpet at the Green Carpet Fashion Awards, held at 1 Hotel West Hollywood, alongside some of the world’s most respected leaders, young activists and Indigenous representatives.    
The annual awards celebrate leaders who are creating collective transformation and showcases the need for an intersectional approach to achieve change.  
There are six Honors awarded on the night which are The Visionary, The Healer, The Sage, The Futurist, The Rebel and The Messenger.  
The Green Carpet Fashion Awards have transitioned into a powerfully influential climate and social justice platform – through the blend of celebrity and fashion it is a proven concept that can amplify the narrative of social and environmental justice.
That is why the UN and others have gotten behind this project. They understand the power of popular culture, fashion, and entertainment to bring about change. In 2024, U.N. Secretary General António Guterres accepted the Sage award in acknowledgement of his courage, clarity of message, and unwavering work on environmental and social justice.      
“I thank the organizers of the Green Carpet Fashion Awards for shining a spotlight on the positive forces in fashion and entertainment. I am proud to stand with you. Together our efforts are making a difference.”
U.N. SECRETARY GENERAL ANTÓNIO GUTERRES