How does sustainability manifest itself in your business approach?
Sustainability is at the core of everything we do. In addition to ensuring the use of sustainable materials and production processes, we have invested in green building infrastructure to minimize our waste, water, and energy footprints throughout the supply chain.
We want to be a part of the solution to clean up the industry, whether that’s helping to develop new closed-loop fibers, ensuring living wages for our factory, or innovating more-efficient dye practices. We see opportunity in collaborating with like-minded brands and our suppliers to push for better and create innovative solutions. We’re really excited about the future of sustainability and the technology that comes along with it. Our long view is that we will be the go-to lifestyle brand for all things sustainability.
What are Reformation’s sustainable priorities as a business?
At Reformation, we’re committed to oversharing. Sharing the behind the scenes into our sustainability practices, sourcing, and manufacturing is an important practice for us. In recent years, we’ve taken a more formalised approach to transparency through initiatives like RefScale, factory tours and sustainability reports, educating consumers about the impacts of fashion.
We want to focus on efforts that have the biggest impact, so we created our first Sustainability at Reformation framework that we will use to set our goals and priorities for the next five years (2019-2023). High level, we want to keep investing in better and cleaner materials, publish our supply chain traceability efforts with our customers, and go deeper into circularity initiatives.
Reformation has been carbon neutral since 2015. It’s one of the easiest things we do to be sustainable and we have introduced programs that make it super easy for everyone to reduce their footprint. As a 100% carbon neutral company, spreading awareness of climate change and potential solutions also continues to be a priority. We recently launched “Carbon Is Canceled” - a series of programs that provide easier ways for everyone to connect to solutions. Now on our website, consumers can switch their electric bill to wind energy through Arcadia Power and purchase Climate Credits that NativeEnergy will direct towards verified carbon offset projects.