How challenging has it been to maintain your eco principles?
It hasn't been too difficult so far. We made the decision from the outset that we wanted to create our products in a way that we can be proud of. Our eco credentials form a huge part of our brand. We’ve found that putting stakes like these in the ground actually makes decision-making easier.
What have been your biggest milestones and triumphs until now?
Creating a better night’s sleep has been our highest priority since day one. So, when customers reach out to share how much they love the products and say that they are sleeping better as a result, that is the ultimate triumph for us.