Bringing Business to Life: Rise & Fall

By Lori Delaney

Jed and Will, co-founders of Rise & Fall, have built their business with transparency at its core. Making a point to understand the supply chain from end to end, they are creating luxury products that don't compromise ethical practices or value. Here is an insight to the inner workings of Rise & Fall...


What inspired you to launch Rise & Fall? 

Our own experience searching for bedding. I wanted something super comfortable and I wanted to know both where and how it had been made. It was such a difficult process. I didn’t understand the jargon, prices seemed extortionate and no one could tell me which sheets would actually help me sleep better.

What are your sustainable priorities for the business?

We want to create the new standard for normal within our industry, proving that you can create premium products in a sustainable way and deliver them at a reasonable price. In terms of sustainability, that manifests itself through the reduction of carbon emissions. That’s why we have chosen to partner with a manufacturer who runs entirely on green energy, recycling and reusing 99% of the water used in production. We are also currently working on a project to start tracking our water and power usage so that we can set real targets for continual improvement.

How challenging has it been to maintain your eco principles?

It hasn't been too difficult so far. We made the decision from the outset that we wanted to create our products in a way that we can be proud of. Our eco credentials form a huge part of our brand. We’ve found that putting stakes like these in the ground actually makes decision-making easier. 

What have been your biggest milestones and triumphs until now?

Creating a better night’s sleep has been our highest priority since day one. So, when customers reach out to share how much they love the products and say that they are sleeping better as a result, that is the ultimate triumph for us.

What have been the main prohibitors to your progress in building a sustainable business? 

Finding the right makers. Although the industry is certainly moving in the right direction, it was very difficult finding a manufacturer with not only aligned beliefs to ours but also one with the experience and expertise to deliver the final products to the highest standard. This mix also brings with it higher costs.

Do you feel pressure from your customers to be more environmentally friendly? 

Not really to be honest. We're pleased to say that our customers are very happy with our sustainable and ethical credentials.

What advice would you give to anyone hoping to launch a sustainable business? 

It’s not about being perfect from day one. Focus on a few things that are important to you and execute on those first, then optimise. That is what we are all trying to do – be better than we were the day before.

Which other sustainable businesses have inspired you? 

Allbirds. For us, they are a huge inspiration. The work that they are doing to develop renewable and responsible materials is amazing. Not to mention the fact they are planning on being carbon neutral by the end of the year. A great example for all.


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Bringing Business to Life: Rise & Fall