How has your eco strategy developed as you have grown?
As we have grown as a business we have started to look at our third party suppliers, as mentioned previously, but also our packaging. We are striving to be zero waste; we ask our customers to return their items in the packaging they arrived in and ask them to include all tags so we can re-tag the garments.
How challenging has it been to maintain your eco principles?
Not at all challenging; we are a fashion tech business with our main focus being sustainability, so it is an operational pillar we work to daily whether that relates to our third party suppliers or the stock we hold on the platform. We recently in-took a Gucci dress that had been damaged by the owner - clearly having too much fun at a party - and instead of disregarding it and not listing it on the site, we enlisted our in-house seamstress to alter it to a midi length. Now it’s serving its second life!
What have been your biggest milestones and triumphs until now?
It’s been a whirlwind given we didn’t officially launch until November 2019! We recently announced ex-Whistles CEO Jane Shepherdson CBE as our chair which has had an overwhelming response both in the press and with consumers - everyone knows how Jane transformed Topshop and Whistles and so we are thrilled to have her working with us to lead the rental revolution! We currently also have a pop up in Brompton Cross, London SW3 where we have partnered with Worn., a fellow pre-loved platform. We are open until December 22nd and items can be rented or bought - perfect for the festive season.