Building upon the brand’s philosophy and positively disruptive outlook, Diesel has formally committed to implementing a responsible business strategy that is respectful of both people and planet. With the help of Eco-Age, it has created a holistic strategy that stretches across the product and supply chain as well as creating a company-wide culture of sustainability. “The strategy is all about solid roots,” says Eco-Age’s CEO Nicola Giuggioli, “so we created four pillars which will drive it in the future; Be the alternative, Stand for the planet, Celebrate individuality, and Promote integrity.”
The commitments include the continuous innovation of materials and packaging as well as a pledge to minimise greenhouse gas emissions and reduce its carbon footprint. With the launch of ‘For Responsible Living,’ Diesel has also resolved to celebrate individuality within the company and enhance the traceability of its products by promoting positive practices amongst suppliers.