Identify What’s Yours to Shout About
Now more than ever, we’re seeing people talking about issues that they’re not best placed to speak on. It’s important to remember not every issue is yours to change. Partly because we need more diverse and intersectional activism, but also because if want real, meaningful and systemic change it need to come from those who know the issue best. It’s also important to remember that campaigning, volunteering or activism is hard bloody work, and if you want to succeed in it you have choose something that comes from your belly – something that is part of you. Something you care about so much that when things get hard, exhausting or you hit blocks, you won’t consider giving up on. If you’re looking around picking something to change for the act of doing it not the passion, chances are you’ll run out of steam pretty quickly.
Use Your Skills, Then Plug Your Gaps
Sit down and write down the things you’re really good at. It could be art, speaking, working with kids, delegating, writing, strategy – anything. Knowing what you want to shout about or change is one thing, but knowing what the delivery system is another, and it’s just as important. It’s so so critical to use the strengths that are unique to you to achieve the change you want. Why? Because a) people respond to authenticity and b) utilising something you’re good at already gives you way more chance of succeeding. When I launched the upskirting campaign I knew I was good at digital marketing, media, getting people emotionally engaged and public speaking. Was I knowledgable about legal technicality and political procedure? No. I was completely useless at it. So, I found someone who was and we worked together as a tight team. Knowing your strengths and your shortcomings, being honest about it, and working accordingly is a huge advantage then it comes to using your voice for good.