This inspired me to shoot a number of stories for sustainable magazines, which increased my knowledge of sustainable fabrics and led me to question where things were made, and meeting with some new independent designers that are gathering momentum within the industry. I haven’t stopped loving creativity in clothes; instead, I'm trying to slow down the pace of what I buy and use my editorial styling work to suggest exciting sustainable designers and ways to shop for the long-term.
At the same time I noticed a new wave of curated vintage online sellers that were giving vintage a contemporary spin which renewed an interest in what I thought I’d outgrown. I now see vintage as a fun hobby and enjoy looking out for original pieces from classic brands such as Jaeger, Aquascutum and love a St Michael (original Marks & Spencer) find too. Anything I buy now is a more considered decision, and I have definitely increased the pre-loved and vintage ratio in my wardrobe, and am buying less in general. I still buy the odd basic separate new (mainly tailored trousers), and I still haven’t completely given up my high street habit but I supplement the building block basics of my wardrobe with vintage coats, blazers, denim and dresses, and am always ‘watching’ a cashmere jumper on eBay! I think it’s important to have a strategy though when buying second-hand and a strict rule on only buying what fits you and your style, and simply walk away if it doesn’t.
New brands that I think are worth recommending are Community Clothing - a social enterprise set up by Patrick Grant of The Great British Sewing Bee that does great affordable Bretons and easy separates - and for simple pieces with feminine touches, Renlondon is a great one to look at. For tailored separates, try Beaumont Organic and Daiwear is an excellent workwear option.