What inspired you to start Bio Iridescent Sequin?
I previously worked in the fashion industry for ready-to-wear, luxury and haute couture fashion houses. Alongside working in design studios, I would also travel to production sites in India, China and Italy. In this way I gained a rounded insight into the operations of the industry’s fragmented supply chains and through first-hand experience I started to understand how global environmental implications link to design choices. I became increasingly aware that the chemicals and materials used in fashion are not only very unhealthy for the planet but they are used in a very irresponsible way. With embroidery in particular, there is only a very small amount of sustainable materials that reach the industrial scale and I personally felt limited by these choices.
Like most people, I am attracted to the vivid colours and shimmering effects made possible through the use of petroleum-based materials. I became determined to tackle how to create this in a natural way that is not reliant on finite petroleum resources or precious metals, and that would also make sense for a future consumer model. In this way, I wanted to show a modern approach to the colours associated with sustainability, breaking down pre-conceived aesthetics of what that word means.