What are your sustainable priorities for the business?
Our business is currently twofold: we produce sewing patterns as well as fabrics. Our priorities for our patterns is to provide customers with information how to save on materials, to create timeless styles that will lead a long life, and to inspire people to make easy fabric versions of single use items in their homes and daily lives. With our fabrics we choose natural fibres, we print digitally to save on materials and water, and we only print to order to never overstock. We also prioritise working with local people and local businesses. Although the base fabrics that we print on are imported, we are happy to say everything else is currently done in England.
When we are not creating new products or maintaining the business, we like to talk to people about the relationship between their clothes and sustainability and you can find lots of information regarding this on our website.
When we started our business, we looked at as many aspects of our business as we could, including who we bank with, how we package our products and how our website is hosted. We received a plastic free award this year for our efforts! We are not a perfect business but we try to learn and improve as much as we can.
How has your eco strategy developed as you have grown?
Because we are such a young startup still, so many things have changed from our initial plans. It’s about seeing what works and what doesn’t and then letting go of personal opinions or ego and adapt. Since starting, we don’t print our sewing patterns in paper versions anymore, we decided to make fabrics available on a pre-order basis only and our website developer made some changes to our website to make sure we improved its energy usage. We have also found that certain things that we found hard to source 1.5 years ago are now more readily available, so we feel encouraged that businesses like ours will be able to continue improving as the market grows with us.