Tuesday 9th April & Wednesday 10th April, 2019 - Livia Firth and Harriet Vocking speaking at the IWTO Congress, Venice
This week our creative director Livia Firth and chief brand officer Harriet Vocking will be speaking at the 88th International Wool Textile Organisation (IWTO) Congress in Venice, Italy, which takes place from the 9th-11th April. Combining Italy's rich wool heritage with the latest research and developments in wool applications, the programme highlights sustainability, traceability, wool décor and health and wellness along with visits to the headquarters of Benetton and Marzotto.
On the morning of the 9th April, Livia delivered the keynote address, presenting the film Forever Tasmania and sharing the story of her trip to Australia to meet the wool growers. “All too often we’re witnessing production travelling in the wrong direction. Increased volumes and the use of vast quantities of petroleum based, synthetic fibres suggest this model is consequence free. It isn’t,” she said. “But in Tasmania I found growers producing fine wool for the global apparel industry with a deep understanding of the need to work within the earth’s biological capacity. They were clear that their role was not just as fibre producers, but equally as custodians of this incredible landscape. When someone has changed over 20 years to embrace sustainability so deeply, that is very moving - not to mention, instructive.”
On the morning of 10th April, Harriet delivered a talk about Eco-Age’s work with wool, what becoming more sustainable means, Eco-Age Principles of Excellence, and three growth areas for wool (traceability, innovation, design) during the Sustainability session.